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Instagram and Social Commerce

At The India Notes, we are conducting a study to uncover how Instagram influences India's shopping behaviour.

If you are interested in participating, please fill out this form and we will get back to you. Each conversation will be one hour long and will take place over Zoom or Google Meets. As a token of our gratitude, you will receive an Amazon voucher :)

If you have more doubts or queries, please reach out to dharmesh@1990labs.com and molshree@1990labs.com

Basic details 🪪

Your name

Email ID

WhatsApp Number (Optional)

Your age

20-25

26-30

31-35

35+

Your gender

Male

Female

Non - Binary

Prefer not to say

Your current Location (City)

Your current employment status

Student

Employed

Self Employed

Between jobs / Sabbatical

Your monthly in hand income

If you are between jobs, please specify you last withdrawn salary or income

Less than Rs. 25K

₹25-50K

₹50K - 1 Lakh

> ₹ 1 Lakh

Social media and shopping

Which of the following social media apps do you daily use

Instagram

Snapchat

Twitter

Youtube

Others

How frequently do you use Instagram?

Several times a day

Daily

Several times a week

A few times a week

Have you purchased a product before through Instagram content?

Yes, a few weeks ago

Yes, a few months ago

I have. But I don’t remember the date

No, I haven’t purchased.

What categories of products have you purchased after discovering them on Instagram? (Select all that apply)

Apparel

Footwear

Fashion Jewellery

Personal Care products

Electronics

Home Decor

None of the above