At the most basic level, every business works the same way: You provide something valuable — a service, a product, your time — and you charge more than it costs to deliver.

But how do you make that easier? More efficient? More profitable?

There are more consulting companies than I can count that claim they have the silver bullet. It’s bullshit. There is no one silver bullet. The answer always depends on where your particular business is in its journey - right now, today.

This quiz is designed to help you narrow that down. Don’t worry — there are no wrong answers and "I don’t know" is perfectly reasonable. (After all, if you had it all figured out, you wouldn't need this quiz!)