Is it actually a good business idea?
The no bullshit product test for Content Creators 🔥
We want to help Content Creators validate their product idea before you waste time, money or your following đź•ş
1. Score each question from 1–10
2. We’ll email you your total score (Keep in mind some questions are weighted more heavily than others)
3. The first 10 to submit will receive personalised feedback
We don’t just hand you a score and disappear, we’ll give you tailored feedback and clear next steps.
Whether you’ve nailed a winning product and are ready to manufacture, or you’re close but not quite there yet, we’ll help you refine it.
⚠️ Feedback is limited to the first 10 submissions only - we’re keeping it small so we can give thoughtful, high-quality advice ⚠️
Once we hit 10, the quiz will close.
đź“Š SCORE CARD:
✅ 90–100: Time to build
⚠️ 60–89: Has potential - needs refinement
❌ Below 60: Likely to flop without serious changes
🔥 CATEGORY 1: DEMAND & MARKET GAP
1. Can you clearly explain what makes this product special?
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Explanation: You should be able to clearly explain what the product does and why it’s better than anything your audience has ever tried. Not just “I love it”.
Tip: If you can’t explain what makes your product special in one sentence, you haven’t nailed the concept. It doesn’t need to be groundbreaking — but it does need a clear edge.The best products aren’t always “new” — they’re familiar but better. Sharper, healthier, funnier, easier, cleaner, tastier.
Example:
“Tastes like beer, gets you drunk like beer — but no hangover.”
10 = Instantly clear and differentiated
2. Does this product solve a real problem or hit a deep desire?
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Explanation: A real problem is something annoying, frustrating, or inconvenient that people actively want to fix. A deep desire is something emotional or aspirational — it makes people feel cooler, more confident, more them.
Tip: Your product needs to solve a real problem or hit a deep desire for YOU! You can’t compromise on this. You need to want this product more than anyone else.
Examples:
Problem: A deodorant that actually works for anxiety sweat
Desire: A lip gloss that makes your lips plump
1 = Just cute or aesthetic
10 = Solves something frustrating or emotionally magnetic
3. Have you tested the idea with your audience?
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Explanation: Market research doesn’t have to be formal — your story polls, DMs, comments, and replies are all valuable intel. Your audience has likely already told you what they want… you just have to pay attention. You’re not building for “people.” You’re building for YOUR people.
Tip: If you haven’t, you need to do it! Use quick polls and surveys to test demand before spending a cent. If you’re unsure, just ask them. Run polls, post mockups, start a conversation. And if you don’t know who your audience is, figure it out. Knowing them will help you create better content and better products.
4. Are there already brands doing a worse version of this that people still buy?
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Explanation: If people are buying an average product, you don’t need to create demand — just do it better. Upgrade the experience, fix the flaws, and you win.
Tip: Read bad reviews. Watch breakdowns. Look for patterns — not one-off complaints. That’s your product roadmap.
Bonus Tip: Virgil Abloh swore by the “3% Rule” — make a tiny but meaningful change to something that already works. You don’t need to reinvent the wheel.
Example: Mainstream ketchup is packed with sugar. You launch a clean-label version that tastes just as good.
10 = Yes and I know how to beat them
5. Does this idea live inside a growing or hyped industry?
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Explanation: You want to build in a rising industry — not one that’s fading. If the whole category is dying in five years, so is your product.
Tip: Use social media to track trending industries and product categories. Tools like Perplexity and Glimpse are great for spotting what’s gaining momentum. And if you’re really unsure, Google it and use ChatGPT!
Examples of growing industries and trends:
- Viral mushroom adaptogen drinks
10 = Part of a cultural movement
6. Are you a trusted voice in this category?
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Explanation: You don’t need to be an expert, but you do need to be believable. People should already see you as a trustworthy spokesperson in this space.
Tip: Think about your content. Are you known for this topic? Do people tag you, ask for your opinion, or expect recommendations from you?
Example: A creator who reviews skincare in every video would be trusted to launch their own serum.
1 = Feels disconnected or random
10 = Feels earned, trusted and obvious
7. Does this product already exist in the country where most of your audience lives?
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Explanation: Local market gaps are some of the easiest wins. What’s blowing up in the US that no one’s doing well in Australia, the UK, or Canada? That’s your opportunity.
Example: There are loads of trending snacks in the US that still haven’t hit the Australian market. Just scroll through the Erewhon catalogue and you’ll see.
1 = Already saturated locally
10 = Missing locally, needed now
8. Would your dream retailer stock this today?
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Explanation: Imagine the buyer at Mecca, Erewhon, or Woolworths. Is this something they’d jump at immediately? Would it genuinely excite them?
Tip: Go into the relevant retailer and study what they’re stocking. See how well your product would fit in their stores.
While some products are better suited for eCommerce, retail-ready appeal can supercharge your launch. If you lock in a purchase order early, you get capital to work with before buying any stock — reducing risk and boosting credibility.
1 = Wouldn't pass the buyer meeting
🚀 CATEGORY 2: PRODUCT STICKINESS & LONGEVITY
9. Would someone realistically use this product more than once a week?
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Explanation: The more often someone uses a product, the more likely they are to buy it again. If it’s used just once, it’s a one-time novelty. But if it’s part of a weekly or daily routine, it becomes something they rely on.
Tip: Ask yourself: “What routine would this product improve, replace, or enhance?”
Example:
Lip balm = daily
Skin roller = maybe once a week
Glitter hair spray = special occasion
10. Would someone likely reorder this within 90 days?
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Explanation: Great brands don’t make a sale. They make a cycle. Your customer should come back without you needing to run another ad.
Example: Supplements and snacks = obvious reorders
10 = Clear path to repeat purchase
11. Does this product lend itself to word-of-mouth or viral content?
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Explanation: People don’t share “good” products, they share emotional, weird, or aesthetic ones. What’s the moment that makes someone say “Omg, you need to see this”?
Tip: Your product should trigger at least one of the 4 V’s:
1. Visual – Looks unique, bold, or aesthetic (made to be posted)
2. Vanity – Makes the user look or feel good (status, style, beauty)
3. Viral – Has shock, humour, or surprise that sparks sharing
4. Value – So useful, clever, or helpful people feel compelled to share it
- A probiotic gummy that fizzes in water
- A blush that looks like strawberry jam
12. Could it naturally expand into a product line or full brand?
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Explanation: You’re not just launching a product. You’re testing a brand concept. If this hits, what’s product #2? Can you imagine a store shelf with 3–5 matching SKUs under one name? If yes, you’ve got a brand in motion.
- Launch with shampoo -> expand into conditioner, mask, scalp oil
- Start with sleep gummies -> expand into morning energy drops
10 = Clear brand ecosystem potential
13. Would people notice if your product disappeared?
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Explanation:
Great products become part of people’s routines - emotionally or practically. If it vanished, would anyone care? Would they search for it? Ask about it? Complain? The more irreplaceable it feels, the stronger your customer loyalty and word-of-mouth will be.
The best brands create a sense of “I can’t live without this.”
Tip:
Ask yourself: Is this a “must-have” or just a “nice-to-have”? Look at your own habits, what are the things you actually restock without thinking?
Example:
An adaptogenic mushroom powder you add to coffee daily = you’d notice if it was gone.
A glittery bath bomb = fun, but not missed.
1 = Meh, they'd forget about it
10 = They'd ask "Where did it go!?"
🧬 CATEGORY 3: BRAND & CREATOR FIT
14. Does this product feel like a natural extension of your personal brand?
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Explanation: You don’t want your product to feel like a side hustle. It should feel like a part of your brand. If people would be shocked you made this, it’s probably not the right move — no matter how good the idea sounds.
A skincare influencer launching a serum = Big yes.
A finance creator launching their own sauce brand = ...?
10 = 'Of course you made this'
15. Alright, is your idea more of a Jeff Bezos vibe or Zoë Kravitz vibe…?
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Yes this is a trick question...just sussing out your vibe đź«Ł
16. Could you feature this product naturally in your content (without it feeling like a brand deal)?
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Explanation: The best creator-led brands blur the line between content and commerce. You should be able to talk about the product like it’s just part of your everyday life - not something you’re trying to push.
- Logan Paul drinks Prime in nearly every video because it fits his lifestyle
- Emma Chamberlain casually features her coffee because it’s part of her routine
10 = Seamless, authentic fit
17. Would you want to grow this brand for the next 3-5 years, or would you get bored?
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Explanation: Obsession matters more than hype. If you’re chasing a trend, you’ll get bored fast. If you’re building something you love, momentum will follow.
⚙️ CATEGORY 4: BUSINESS & MANUFACTURING FEASIBILITY
18. How hard or expensive do you believe it would be to manufacture this product?
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Explanation: Every founder wants “premium.” But premium = high risk unless you know how to manage production. Start with simple. Nail a basic version with high quality — THEN evolve.
- A clean lip balm = easy
- A tech-connected mood tracker with AI = chaos
19. Is this product small and light enough to ship easily?
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Explanation: If you can’t ship it cheaply and safely, your growth is going to hurt.
- 3kg glass water filter = hard no
10 = Lean and logistics-friendly
20. Does it have a high Average Order Value (AOV)?
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Explanation:
AOV = the average amount a customer spends each time they shop with you. The higher your AOV, the more profitable your business becomes — because you’re making more money per customer without increasing your marketing spend.
If your product is cheap (like a single snack bar or lip balm), you’ll need to find ways to bundle or upsell in order to boost your AOV and make paid traffic worth it.
Tip:
Smaller products aren’t a problem - low AOV is.
If you’re selling a $4 muesli bar, make it a $32 mixed flavour box of 8. Think in bundles, kits, or “build your own” packs.
Example:
$12 moisturiser → sold as a $45 3-step skincare kit
1 = Low-price, hard to bundle
10 = Naturally high AOV or easy to increase
21. Be honest. Would you actually buy this product if it wasn't yours? Seriously, be honest with yourself.
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Explanation: Ego aside, would you spend your own money on this, today, if someone else developed it? If you’re hesitant… so is your customer.
1 = Not even with a discount
10 = I'd be the top customer
Pop in your email and we'll send over your score! With feedback 🫡
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