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Brand Kickoff Kit
Your Email Address
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What does your company do? (write in one or two sentences)
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Who is your primary audience? (demographics, needs, motivations)
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What problem are you solving for them?
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How does your product or service solve that problem?
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Why should people choose you over the competition? (your key differentiator)
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What change will people experience after using your product or service?
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Choose the words that best describe your brand.
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Choose the words that best describe your brand.
Describe your brand in 3–5 adjectives
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Use the space below to
collect visuals for your brand.
Logo Inspiration
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Click to choose a file or drag here
Size limit: 10 MB
Color Palette
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Click to choose a file or drag here
Size limit: 10 MB
Typography Examples
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Click to choose a file or drag here
Size limit: 10 MB
Imagery Style
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Click to choose a file or drag here
Size limit: 10 MB
UI Inspiration
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Click to choose a file or drag here
Size limit: 10 MB
Founder's Creative Brief Template
Project Goal: What are you creating?
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Scope: What deliverables do you need?
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Brand Direction: Paste adjectives, moodboard, tone examples
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Deadline: When do you need this done?
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Success Criteria: What would make this project a win?
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Submit
