Uber, at their outset, would have answered:
"People need an available and immediate shuttle service, but today the market is dominated by traditional taxi companies that offer heavy, complicated service and long waiting times."
🎯Describe the one most central and valuable process in the product.
🎯Describe it as a flow of actions a potential user may do.
Google, at their outset, would have answered:
"1)The user wants to know when the French Revolution occurred 2)The user opens Google 3)The user searches for the relevant topic 4)The user gets the information he was looking for."