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Unlock India’s Festival Power: The Celebration Code™ Workshop

A premium, small-batch workshop decoding how festivals shape ₹4 lakh+ crore in annual consumer spend and how your brand can win by becoming a part of traditions, and creating new lasting rituals.

Delivered in the Action Lab format created and perfected by Folk Frequency : part seminar, part workshop, part lab, part precision strike.

In <120 minutes, you’ll unpack a radical idea, learn the frameworks to execute it, and walk away with a ready-to-use solution you can put into action immediately.

What you’ll get in 2hours

1. Exclusive Frameworks – original proprietary cultural models usually available only through private client projects and licensing.

2. Campaign Blueprints – actionable tools to design festival-ready activations.

3. Hands-On Exercises – small-group, practical work to apply frameworks to your brand.

Who it’s for:

Brand Managers, Senior Brand Managers, Category Managers

Marketing & Digital Marketing Managers

Shopper & Media Leads
Who's leading it?
Gayatri Sapru is a globally renowned cultural systems analyst, speaker and author. Trained at the University of Oxford, she's the founder of Folk Frequency - leading foresight, brand insight and creative teams to consumer truth through reports like India 2030, Girl Uninterrupted, and workshops based on proprietary frameworks and patents.
Folk Frequency works with the world's biggest brands like Meta, Apple, Google, L'Oréal, Nike, P&G and more to unpack how consumer shifts impact brands today and in the future.
Reserve your spot now — seats are extremely limited (only 25 per city)
Current live workshops : India now, near and next...
Past workshops : How to Think Like An Anthropologist, Inside Social media, India 2030

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