Discover Your Archetype

You're here because you know that building a truly impactful and fulfilling solo business goes deeper than just tactics. It starts with understanding you.

This assessment is designed to illuminate the core psychological archetypes shaping your unique approach to work, creativity, and entrepreneurship.

There are no "right" or "wrong" archetypes. Each of the 12 patterns represents a distinct set of strengths, motivations, and potential blind spots. Identifying yours is the first step.

For each statement below, indicate how well it describes you, particularly in the context of your work and aspirations.

Work as quickly as is comfortable. Hint: your first reaction is often the best indicator. Please do not skip any items, since doing so might invalidate your results.

When embarking on a new creative project, your primary inner drive is often to:

A

Create something pure, good, and that brings a sense of simple happiness or safety to others.

B

Ensure everyone feels included and understood through your work; to create something relatable and down-to-earth.

C

Prove your capabilities, overcome significant challenges, and achieve a clear, impactful goal.

D

Offer support, help, and guidance to others through your creation, making a positive difference.

As a creator, you feel most alive and authentic when you are:

A

Exploring new horizons, venturing into uncharted territory, and discovering something entirely new for yourself.

B

Deeply connecting with your audience or collaborators on an emotional level, infusing your work with passion and beauty. (Lover)

C

Shaking things up, challenging outdated norms, and paving the way for radical new approaches.

D

Immersed in the act of making, inventing, or designing something original and of enduring value.

In your creative process, you most value:

A

Establishing clear structures, leading with a confident vision, and ensuring a high standard of quality and order.

B

The ability to transform perceptions, manifest a unique vision, and create moments of wonder or profound insight.

C

The pursuit of truth, deep understanding, and the ability to share knowledge or wisdom clearly.

D

Bringing joy, lightness, and a fresh perspective, often by not taking things too seriously and playing with ideas.

A core fear that might sometimes hinder your creative flow is:

A

Doing something wrong or creating something that inadvertently causes harm or disappointment.

B

Being unable to find your unique path or feeling confined by the expectations of others.

C

Losing control of the process or outcome, or your work leading to chaos rather than order.

D

Being deceived, or your work being based on flawed understanding or superficial knowledge.

When collaborating or sharing your work, you are most fulfilled when:

A

You create a sense of belonging and shared experience, where everyone feels seen and heard.

B

You forge an intimate bond with your audience, and your work evokes deep feeling and appreciation.

C

Your work sparks a significant shift in thinking or inspires a powerful transformation in others.

D

You can bring levity and enjoyment to others, helping them to see the lighter side of things.

Your approach to innovation tends to be:

A

To courageously tackle difficult problems head-on, pushing through obstacles with discipline and focus.

B

To radically disrupt existing paradigms, even if it means tearing down old structures to make way for the new.

C

To meticulously craft and refine your ideas, driven by a desire for originality and imaginative expression.

D

To ensure your creations are fundamentally good, trustworthy, and contribute positively, however simply.

In your creative field, you are most drawn to work that:

A

Nurtures and supports the well-being of individuals or the community.

B

Pushes the boundaries of what's known, seeking new experiences and authentic self-expression.

C

Establishes a legacy of quality, order, and responsible leadership.

D

Celebrates beauty, connection, and the depth of human relationships.

When facing a creative block, you are most likely to:

A

Seek connection with others who understand, or find solace in shared, common experiences.

B

Muster your inner strength and discipline to overcome the challenge, viewing it as a battle to be won.

C

Envision a completely new possibility or seek a moment of profound insight to transform the problem.

D

Consult experts, research deeply, or analyze the situation logically to find a truthful path forward.

Your unique creative "edge" often comes from your ability to:

A

Fearlessly challenge conventions and provoke new ways of thinking, even if it means being disruptive.

B

Bring entirely new forms, ideas, or artistic expressions into being through your imagination and skill.

C

Find humor and playfulness in unexpected places, offering a fresh and often surprising perspective.

D

Provide genuine help and support, making others feel understood and cared for through your work.

Ultimately, your deepest aspiration as a creator is to:

A

Live a happy, simple, and good creative life, and inspire others to do the same.

B

Experience and share profound passion, beauty, and connection through your work.

C

Lead with vision and responsibility, creating something stable, successful, and of lasting influence.

D

Manifest transformative ideas and experiences that inspire wonder and make dreams a reality.

You feel a strong pull to use your creativity to:

A

Give voice to the common person, ensuring that everyday realities and struggles are acknowledged and valued.

B

Embark on journeys of discovery, constantly seeking new knowledge, experiences, or forms of self-expression.

C

Confront and dismantle what is unjust or no longer serves, clearing the path for necessary change.

D

Uncover and share profound truths, offering wisdom and clarity to a complex world.

The creative process feels most rewarding to you when it involves:

A

Achieving a difficult goal through perseverance, skill, and unwavering determination.

B

The pure joy of invention, imagination, and bringing something entirely original into the world.

C

Lightness, spontaneity, and the ability to make others laugh or see things from a joyful new angle.

D

A deep sense of compassion and the ability to make a tangible, positive impact on the lives of others.