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PEERLESS 2025

Thank you for applying to PEERLESS 2025, a program and $1M pitch competition for exceptional founders led by AlleyCorp and Management Leadership for Tomorrow. Applications must be completed by December 6th 2024. The application should take approximately 30 minutes to complete.

While we welcome applications from startups at all stages, we get most excited about the following characteristics:

• Have not raised more than $2M
• U.S. based
• Technologically innovative
• Identified large market opportunity
• GTM distribution advantage
• Founder with sector depth
• Black, Latine, Native American and Female Founders
Our top 20 finalists will be announced on February 10, 2025, and contacted directly via email. 5 finalists will pitch to an audience of 180 ecosystem leaders at Google's NYC headquarters on April 3rd, 2025.
Our programming for all applicants will begin in November, and include virtual and in-person chats with top founders and VCs. We encourage you to get your application in sooner than later so you can receive invites to these events specifically curated for applicants.
By submitting your application, you consent to sharing your email address with our three premier sponsors—JPMorgan, Pillsbury, and Citrin Cooperman. Rest assured, your inbox won't be flooded; they'll only reach out with relevant opportunities!

How did you hear about PEERLESS?

Did you apply to the first iteration of PEERLESS that took place during the first half of 2024?

Did you apply to the first iteration of PEERLESS that took place during the first half of 2024?
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Founder 1 Information

Founder 1

Founder 1 - Gender

Founder 1 - Race/Ethnicity - Select all that apply

Founder 1 - Race/Ethnicity - Select all that apply
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Founder 1 - Age Range

Founder 1 - Equity

Founder 1 - Previous experience at a high growth startup?

Founder 2 Information

Founder 2

Founder 2 - Gender

Founder 2 - Race/Ethnicity - Select all that apply

Founder 2 - Race/Ethnicity - Select all that apply
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Founder 2 - Age Range

Founder 2 - Equity

Founder 2 - Previous experience at a high growth startup?

Company Information

Date Founded

Incorporated or headquartered in the U.S.?

Legal Entity / Type of Corporation

Market Vertical

Business Model

Business Description - 1 Sentence

Problem Statement - 100 words or less

Solution Statement - 100 words or less

Briefly describe your team (number of team members and roles)

Location and Market

Current company location (City)

Current company location (State)

In what region(s) are your current customers/clients based?

What is your estimated total addressable market, and how did you arrive at this conclusion? 100 words or less

Who are your closest competitors and how is your offering different from their offering? 250 words or less

Traction

Describe your revenue generation strategy - 250 words or less.

Expected 2024 Revenue

How many customers do you have?

How many customers do you have?
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Funding and Capital Structure

Total funding raised to-date

What portion of your funding to date is equity, debt, or grant?

How will you use the $1M investment from AlleyCorp and what specific milestones to you hope to meet? 250 words or less.

Final touches!

Example of excellence

Provide an example or evidence of a major past achievement or excellence that showcase your ability to succeed? This could be a major award, or notable accomplishment. 250 words or less.

PITCH DECK

Provide a link to your pitch deck

VIDEO PITCH

Create a 3 minute video describing your startup and your competitive edge. You can share a Google Drive link or Dropbox link (please make it accessible) or share a YouTube link (please make it "Unlisted"). To learn how to upload an Unlisted video to YouTube, you can read this.