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🥫Grocery shopping survey
Hi! 👋 I’m doing research about how people shop for food and try new products.
It’ll take about 5 minutes — no right or wrong answers! Thank you for helping. 🙏
PS. Groceries in this questionnaire refer to food and drink items
Basic demographic questions
How old are you?
*
What is your gender?
*
How would you describe your household?
*
Shopping habits
Who usually does the grocery shopping in your household?
*
How often do you (or your household) usually buy groceries?
*
Where do you (or your household) usually shop for groceries?
(Select all that apply)
*
Where do you (or your household) usually shop for groceries? (Select all that apply)
A
Usual supermarkets
B
Upscale supermarkets
C
Order online from the above supermarkets
D
Order from food delivery apps
E
Markets
F
Specialty stores (bio, small local, etc)
G
Other
When buying groceries, how do you usually decide which product to pick?
(Select all that apply)
*
When buying groceries, how do you usually decide which product to pick? (Select all that apply)
A
I buy brands I already know
B
I buy based on the price
C
I check product labels
D
I ask for advice (friends, store employees)
E
I look up reviews online
F
I pick randomly / by intuition
G
I pick based on the packaging
H
Other
Trying new products
How often do you try a new grocery product (brand, ingredient, drink, snack)?
*
What motivates you to try a new product?
(Select all that apply)
*
What motivates you to try a new product? (Select all that apply)
A
Recommendation from someone I know
B
Attractive packaging
C
Discount / Promotion
D
Curiosity
E
Saw it online/social media
F
Other
Before trying something new, do you ever look for reviews or opinions?
*
Where/how do you usually check for opinions or reviews?
(Select all that apply)
*
Where/how do you usually check for opinions or reviews? (Select all that apply)
A
Search engines (Google, etc)
B
Social media (Instagram, TikTok, YouTube)
C
Blogs / Food sites
D
Ask friends/family
E
In-store (ask staff)
F
I don’t check
G
Other
Have you ever regretted buying a grocery product you thought would be good?
*
Imagine you need to buy an ingredient/product you've never used before (e.g., a new type of flour, sauce, or a new chocolate). How would you decide which brand/type to pick?
*
What's the most frustrating thing about trying new grocery products?
*
Anything else you want to share about your grocery shopping experience?
Thank you so much for sharing your grocery shopping experiences!
PS. If you're willing to participate in a short follow-up interview (around 15 minutes), please leave your email below. We'd love to hear even more about your experiences! (totally optional)
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