2-Minute Audience Growth Audit

I work with a mid-to-large arts organization

Who do you work with most often?

We mostly rely on personal networks or word-of-mouth. It’s hard to attract new people.

We get some new interest, but few people come back after one show.

We’ve built a loyal audience, but it’s hard to grow beyond our base.

We consistently bring in and keep new, diverse audiences.

I mostly rely on personal networks or word-of-mouth. It’s hard to attract new people.

I get some new interest, but few people come back after one show.

I’ve built a loyal audience, but it’s hard to grow beyond our base.

I consistently bring in and keep new, diverse audiences.

Each launch feels like starting from zero again.

We see some buzz, but it fades quickly after the show ends.

We build good energy at launch, but it’s hard to keep the audience engaged between shows.

Our audience stays engaged between shows and our buzz compounds.

I see some buzz, but it fades quickly after the show ends.

I build good energy at launch, but it’s hard to keep the audience engaged between shows.

My audience stays engaged between shows and our buzz compounds.

Mostly traditional—posters, emails, and social media

A mix of offline and digital, but it’s more reactive than strategic.

We’re actively doing content marketing, but it’s hard to know what’s working.

We use clear strategy and data across multiple platforms.

I'm actively doing content marketing, but it’s hard to know what’s working.

I have clear strategy and data across multiple platforms.

Not confident—it feels like we’re talking into the void.

Some content gets attention, but it’s hit-or-miss.

We have a sense of what works, but we’re not measuring it consistently.

Very confident—we track results and adapt based on what performs.