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Tale of the Tape

Get a read on your brand’s edge. Answer a few sharp questions (6–8 min) so we can size up your positioning, messaging, and market landscape. You'll get a focused, expert snapshot showing how you stack up, what's shifting in the market, and where you might have a real edge.

Quick to complete. Easy to read. Built to ignite action

1.0: Business Insights

1.1: What is your name, email contact and position?

1.2: What is your business name, website, and social media handle(s)

1.3: In 1 sentence, what does your business offer?

1.4: What industry or niche are you in?

1.5: Who is your ideal audience/customer?

2.0: Goals & Growth

2.1: What are your top 2 business goals for the next 12 months?

2.2: What does success look like for your business?

2.3: Are you planning to expand or launch any new offerings soon?

Yes

Unsure

2.3.1: If Yes, what are they and when is the proposed launch?

3.0: Positioning & Perception

3.1: What do you believe sets your business apart from others?

3.2: What feedback do you hear most from your best customers or clients?

3.3: What are you known for now, and what do you want to be known for in the future?

4.0: Alternatives & Competition

4.1: Who do you see as your top 2–3 direct competitors?

4.2: Are there any emerging brands or startups you have your eye on?

4.3: What other options do your customers have if they don’t choose you? (Alternatives, substitutes, DIY, etc.)

5.0: Trends & Shifts

5.1: Are there any major changes or trends happening in your market right now?

5.2: Have you noticed any shifts in customer behavior over the last 1–2 years?

5.3: What’s something about your industry that frustrates you or feels outdated?

6.0: Current Marketing & Strategy

6.1: What’s working well for you right now, even if it’s not perfect?

6.2: What marketing or messaging attempts didn’t work out the way you hoped?

7.0: Bonus Points (optional but helpful)

7.1: Anything else you think I should know about your brand, market, or goals?