MomentumOS™ Diagnostic
Uncover the #1 Marketing Constraint Holding You Back
This diagnostic will help you pinpoint which of the 8 Growth Activators™ are limiting your momentum—and where your next big breakthrough is hiding.
You’ll receive a short, personalized assessment by Shane Rasnak—highlighting your biggest growth opportunity and most leveraged next step.
⏱️ Estimated time: 5–7 minutes
SECTION 1: How Aligned Is Your Marketing?
On a scale from 1 to 5, how strong is your company in the following areas?
Clarity and alignment around your company's long-term direction, purpose, and goals.
How clearly and competitively your brand is differentiated in the market.
The presence of a dedicated, experienced marketing leader who aligns vision, team, and execution.
SECTION 2: Assess Your Growth Engine – The 8 Growth Activators™
Rate your company’s strength in each area below, according to the scoring guidelines provided for each Growth Activator™.
Do you have a clear, aligned, and comprehensive marketing strategy that drives consistent execution and growth?
1: We’re unclear on positioning, audience, or goals. Marketing feels reactive.
3: We have a general strategy, but it’s not consistently applied or aligned across the team.
5: We have a clear strategy that aligns our positioning, messaging, campaigns, and offers—so everything from ads to sales calls is consistent, competitive, and driving toward the same goals.
Do you have a resilient, multi-channel system for driving consistent traffic and lead flow?
1: We rely heavily on 1–2 channels or referrals. Lead gen is unreliable.
3: We have some channel diversity, but results are inconsistent or hard to scale.
5: We have a high-performing, diversified marketing engine across paid, organic, outbound, and partner channels—scalable and ROI-positive.
Are you effectively moving leads from awareness to readiness through follow-up, content, and automation?
1: We rarely follow up. Leads drop off after initial contact.
3: We have basic automation or content in place, but it’s not well-targeted or optimized.
5: We deliver timely and effective nurture campaigns to new leads consistently, at scale—using automation and authentic content to educate, build trust, and turn cold leads into ready buyers.
Are your funnels, sales systems, and offers converting at a high rate—consistently?
1: We get leads, but conversion is low or unpredictable.
3: Some offers convert well, but results vary by channel or team.
5: We consistently close high-ticket sales through strong funnels, consistently track KPIs for every stage of the funnel, and have an ongoing plan to improve conversion rates over time.
Do your clients achieve outcomes that fuel retention, referrals, and long-term LTV?
1: Churn is high or we’re unsure if clients are truly succeeding.
3: We deliver a solid experience and outcomes, but referrals and expansion are inconsistent.
5: We deliver outcomes that earn loyalty, increase LTV, and turn clients into raving fans who drive growth through referrals and repeat business.
Does your team execute with clarity, ownership, and high accountability?
1: Execution is inconsistent. The team is reactive and overly dependent on the founder/CEO/COO to stay on track.
3: We have strong contributors but lack clear rhythms, accountability systems, or shared priorities.
5: With clear roles, defined rhythms, and shared KPIs, the team moves fast, owns outcomes, and executes at a level that drives measurable growth—without constant oversight.
7. Data-Driven Intelligence
Are your marketing decisions driven by clear, trusted data and KPIs?
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1: We don’t track consistently or trust the data we have.
3: We track key metrics, but reporting is manual or slow to drive action.
5: Our dashboards and data flows give us timely insight across the funnel—so we can optimize faster, reduce waste, and scale smarter.
Are you leveraging AI to improve execution speed, content quality, team productivity, and quality of decision-making?
1: Team members are using AI tools individually, but usage is ad hoc and uncoordinated. There are no shared standards, governance, or accountability for quality — and AI-generated output is inconsistent as a result.
3: AI governance is in place and a shared brand knowledge foundation exists. Each team member is integrating AI into their own workflows, but depth and consistency vary across roles — and AI is still primarily a production tool rather than a thinking partner.
5: AI is deeply embedded in every marketing role — not as an occasional shortcut, but as a genuine part of how the team researches, plans, creates, and analyzes. Leadership uses AI for strategic synthesis and planning. The team has a clear point of view on where AI is headed in their category and is using that perspective to stay ahead, not react.
SECTION 3: Where Should We Send Your Results?
You’ll receive a copy of your assessment, and (if requested) a personalized recommendation.
We’ll send your personalized summary and recommendation here.
Estimated Annual Revenue (optional, helps tailor your recommendations)
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Estimated Annual Revenue (optional, helps tailor your recommendations)
How did you hear about us? (optional)
Would you like us to personally review your results and follow up with a tailored recommendation?
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Would you like us to personally review your results and follow up with a tailored recommendation?
