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🥊 The First Punch is a pay-or-praise copy-stress test.

Most website headlines are polite. Too polite. And polite gets ignored.
Your visitor isn’t looking for manners—they’re looking for a good reason to stay.

🥊The First Punch fixes your headline and subhead so they demand attention. Not beg for it. Not “maybe okay.” Hard-hitting clarity that earns a second look—or your $499 back.

Here’s how it works:

✅ You send me your homepage URL.

✅ I judge your headline + subhead: “worthy or weak.”

✅ If weak → I rewrite both.

✅ If worthy → I refund $499. You keep your money… and your pride.

✅ No strategy calls required.
What you get:

✅Brutal Truth Audit → why your current headline isn’t pulling its weight.
✅3 new headline options + 1 subhead → pick the one that hits hardest.
✅Delivered in 48–72h.
✅Psychological reasoning behind every Punch → clarity that lasts.
✅You're not paying for words. You're paying for strategic clarity - the one thing your ads, decks and pitches can't survive without.
✅ Unignorable copy written by a a Pro copywriter, moi, Miguel Ferreira. Not by ChatGPT.
Who this is for:

✅eCommerce founders with “meh” messaging.

✅Makers, indie hackers, rebels vibe coding apps and web apps that feel like a Museum Gift Shop. Everyone visits their websites, but no one buys a thing.

✅Agencies with “we help you grow” nonsense.

✅Coaches with oatmeal-taglines.

✅Anyone with the guts to get their baby project punched.

I only do 10 First Punches a month. Because good copy is scarce. And good judgement? Even scarcer. 


$499? That's less than your office’s caramel latte habit for a month—while feeding 1,001 prompts to ChatGPT and still ending up with copy nobody reads.

Why work with me? I've written copy that helped brands like Hashtag Monday, Sunday, Wellgard recover thousands of dollars in untapped revenue.
Now let’s see if your copy survives.

4/10 First Punch slots for October gone. 6 left. Next chance November.

First come, first punched.

Your pal,

Miguel Ferreira
🚀 Founder Teardwn ↬ Hire me as your Fractional Copy Chief 1-2 days/week

💌 Newsletter: Creative Samba
🏂 Side projects: 🐶 Goob Hotels + ✍🏼 Nobody Reads Ads + 💭 Snackable Copy Tips 

https://storage.tally.so/7af5c8b9-d530-412c-8e09-f45464875c6e/The-First-Punch.png

1. Your name + job role + email address

2. Tell me your brand’s name

3. Your website

4. Pay $499 and throw your site in the ring (4 slots left for September 2025. First come, first punched)


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