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Startup Thermometer

Answer where you have answers, skip if you don't know yet 😊

⏰ 5 to 10 minutes

1️⃣ Founder-startup fit

Does this startup match your personality?

I want to know why you are the best candidate for this startup. Be proud!

How many hours did you spend per week on your startup in the past 4 weeks?

Some people are already doing full time, where others have to start. Just baselining, no judgment.

How many others are working on this startup?

I work a lot with solo founders, no worries. Curious about any co-founders or employees, if any.

How many hours will you be spending per week the coming 12 weeks?

Rough guess. Is it half a day, a full day, two days, full week?

How many months ago did you start on this startup?

Active working, customer/problem discovery counts!

Do you see yourself working on this problem space for another 3 years?

If not, let's find something you want to work on for 3 years.

2️⃣ Customer problem-fit

What is the problem you are solving?

Problem or need

Who is your customer?

Your best current answer.

Who did you learn is not your customer?

Curious to learn if you already can cross out some options.

Problem-solution fit

Some people already have an MVP or prototype. If not, that's okay, we can build one together. Just want to know where you stand.

Do you have demo-able proof that your solution solves the problem?

Mockups excluded. Proof of concept.
Do you have demo-able proof that your solution solves the problem?
A
B

Are customers currently using your solution?

This is for founders that are already live. No worries if you still are finding your launching customers.
Are customers currently using your solution?
A
B

Do customers report their problem being solved with your solution?

Do customers report their problem being solved with your solution?
A
B

3️⃣ Product-market fit

This is for founders with some form of a product already.

What best describes your product status?

What best describes your product status?
A
B
C
D
E

How many customers are ready on a waitlist or email list?

Leave empty if not yet applicable. We will get there.

How many (pilot/beta) customers do you have?

That have used or are currently using your solution.

How many paying customers have you served?

If applicable, what rating or NPS score do your customers give you?

If customers don't use you, what competitors do they use?

Why is your solution better than the top competitors?

4️⃣ Business model fit

Have you tried to set up repeatable sales channels?

Which customer acquisition channels have proven to work for you?

Which customer acquisition channels have proven to work for you?

What is limiting you from getting 10x more customers from these channels?

Growth

If applicable, what has been your growth rate in the past months?
You can choose how to report growth, whatever is applicable: users, revenue, AOV.

Revenue model

If unsure, just say: don't know yet, or still discovering :)

What is your revenue model?

Subscription, pay per use, pay per unit, hourly rate, take rate, comission, you name it.

Are you profitable right now?

Are you profitable right now?
A
B

What are your customer acqusition costs?

What is your customer LTV?

If applicable, what is your retention rate?

Did your startup receive any funding?

Outside of money/resources put in by founders.
Did your startup receive any funding?
A
B

5️⃣ Current investments

Do you have any investors?

Do you have any investors?
A
B
C
D
E
F

What is invested in Euros/Dollars so far, alltogether?

Do you currently get regular professional feedback from these sources?

Do you currently get regular professional feedback from these sources?

6️⃣ What are the 3 things you need to get your startup to the next level?

✉️ Who are you?

What's the name of your startup?

What is the URL/Website/LinkedIn/Insta of your startup?

YouTube demo, render of your product, anything that helps to understand your startup

What's your name?

Where can I contact you for the assessment?