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GEN Z Digital Consumption Preferences

Section 1: Podcast Consumption Habits

Do you currently listen to podcasts?

Which platform do you use MOST OFTEN to listen to/watch podcasts?

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When consuming podcasts, do you prefer?

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What's your ideal podcast episode length?

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How do you typically discover new podcasts? (Select up to 3)

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How do you typically discover new podcasts? (Select up to 3)

Social media (TikTok, Instagram, YouTube)

Recommendations from friends/family

Hearing about them on other podcasts

Browsing within podcast apps

Influencer recommendations

Articles/blogs/newsletters

Podcast charts/rankings

I don't actively look for new podcasts

If you consume podcasts, what are some of your favorite ones?

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Section 2: Online Community Participation

Are you currently part of any online communities or groups?

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Which platforms do you use for online communities?

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Which platforms do you use for online communities?

Discord

LinkedIn Communities

Instagram close friends/groups

Facebook Groups

Snapchat groups

TikTok communities

School-specific platforms

I'm not in online communities

Other

What draws you to join an online community? (Select up to 3)

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What draws you to join an online community? (Select up to 3)

Shared interests/hobbies

Career/professional development

Academic support/study groups

Social connection/friendship

Getting advice/recommendations

Supporting causes that I care about

Entertainment/memes

I don't join online communities

How do you prefer to engage in online communities?

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Section 3: Content Format Preferences

When exploring careers or getting career advice, which format appeals to you most?

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What topics would you be most interested in hearing about in a career-focused podcast and online community? (Choose 3)

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What topics would you be most interested in hearing about in a career-focused podcast and online community? (Choose 3)

Industry insights and trends

Interview skills

Networking Advice

Guidance on college major selection

Success stories from young professionals

Advice from seasoned professionals

Finding your passion & purpose

Salary negotiations

High demand careers

Alternative career paths

New-collar jobs

Other

Section 4: Demographics

What's your current education level?

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How much time do you spend consuming content (podcasts, videos, social media) daily?

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What's your age range?

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