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Welcome to our Brand Confidence Score.

A clear, well-executed brand helps people connect with the heart of what you do.

This short assessment reflects how clearly your brand is expressed, how relevant it is to your audiences and sector, and how prepared your organization is to support and adopt it. It takes about five minutes to rate your organization across ten key areas.

At the end, if you opt in for a follow-up, we’ll schedule a 30-minute chat to walk through a brief summary of your Brand Confidence Score and share a light review of how your brand shows up online through publicly available content. It’s a no-pressure way to talk through how your brand is coming across to others. If you don’t opt in, you’ll still receive your score by email.
Your score and organization name will not be shared or published.

To get started, please provide your email address. We'll use this only to send you your score.

1. Message Alignment: How clear your organization communicates what you do and why it matters

1. Message Alignment: How clear your organization communicates what you do and why it matters
Messaging is unclear or varies widely depending on who’s speaking.Messaging is clear and confidently expressed, no matter who’s communicating.

2. Visual Consistency: How cohesive your visual identity is across touchpoints

2. Visual Consistency: How cohesive your visual identity is across touchpoints
Visual style is random, with little cohesion across touchpoints.Visual identity is cohesive and consistently applied everywhere.

3. Differentiation: How distinct your brand is from similar peers in your space

3. Differentiation: How distinct your brand is from similar peers in your space
We blend in or sound like other organizations in our field.Our brand is clearly and confidently distinct from our peers.

4. Accessibility Compliance: How well accessibility is considered across marketing materials, especially concerning Section 508 and WCAG guidelines

4. Accessibility Compliance: How well accessibility is considered across marketing materials, especially concerning Section 508 and WCAG guidelines
Accessibility hasn’t been prioritized or addressed in design or content.Accessibility is integrated into all communications and regularly reviewed.

5. Audience Relevance: How effectively your communications reflect the mindset of the people you’re trying to reach

5. Audience Relevance: How effectively your communications reflect the mindset of the people you’re trying to reach
Communications are based on assumptions and don’t reflect audience insight.Content is rooted in a deep understanding of your audiences and what resonates.

6. Sector Relevance: How well your brand reflects the trends in your field

6. Sector Relevance: How well your brand reflects the trends in your field
The brand feels out of step with current conversations or expectations in our space.The brand feels timely, credible, and aligned with how our industry is evolving.

7. Current Adoption: How much internal stakeholders support your current brand

7. Current Adoption: How much internal stakeholders support your current brand
Few people apply our brand—it’s not part of everyday work.The brand is understood and used confidently across the organization.

8. Willingness to Adopt: How open your team would be to working with a new brand

8. Willingness to Adopt: How open your team would be to working with a new brand
Brand adoption would likely be challenging.A refreshed brand would be adopted with enthusiasm.

9. Implementation Infrastructure: How important would training be to ensure the brand is adopted

9. Implementation Infrastructure: How important would training be to ensure the brand is adopted
There are few resources in place to support adoption.We have the right resources to apply the brand consistently.

10. Strategic Alignment: How well your brand reflects your current strategic plan and business priorities

10. Strategic Alignment: How well your brand reflects your current strategic plan and business priorities
The brand reinforces outdated priorities that no longer reflect how we’re evolving.The brand supports our strategic direction and clearly reflects our current priorities.

Additional Context: Is there anything else you'd like us to know about your organization or brand?

Referral Source: How did you find out about this Brand Confidence Assessment?

Motivation: What best describes your reason for taking this assessment?

Type of Organization: Which best describes your type of organization?

Marketing Capacity: How large is your current marketing and communications team (including staff and contractors)?

Marketing Capacity: How large is your current marketing and communications team (including staff and contractors)?

Please provide your name and title. (Your information or score will not be published publicly.)

And please provide the name of your organization. (Your information or score will not be published publicly.)

Follow-Up: Would you like us to follow up with a brief summary based on your score? We will also include an assessment based on publicly available online materials.

If you request a follow-up, we’ll contact you within seven working days to schedule a 30-minute conversation. 
Follow-Up: Would you like us to follow up with a brief summary based on your score? We will also include an assessment based on publicly available online materials.

Would you like to be added to our mailing list?
No spam. No selling. Just an occasional thought or idea worth your time.

Would you like to be added to our mailing list?No spam. No selling. Just an occasional thought or idea worth your time.