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Brand Replaceability Test

Your name, please.

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Please, inform your e-mail.

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1. If your brand disappeared tomorrow, what would your customers feel?

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Untitled multiple choice field

A

They’d immediately feel the absence.

B

They’d eventually notice.

C

They probably wouldn’t notice.

D

I’m not sure.

2. What makes your brand stand out, according to your audience?

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2. What makes your brand stand out, according to your audience?

A

They mention how it makes them feel.

B

They repeat our functional benefits (price, quality, etc).

C

They just repeat what we say.

D

I don’t really know.

3. If a cheaper competitor showed up, what would happen?

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3. If a cheaper competitor showed up, what would happen?

A

Our clients would stay — loyalty matters more.

B

Some might consider switching.

C

Most would probably leave.

D

I don’t know.

4. What does your brand represent in people’s minds?

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4. What does your brand represent in people’s minds?

A

A clear idea, emotion or belief.

B

A reliable product or service.

C

Just another option in the market.

D

I’m not sure.