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Let’s craft the next generation of companies together

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In a world where everyone builds with the same AI-driven tools, what’s going to win is vision, design and taste to stand out. That’s why I believe design-led founders will define the next decade.

A lot of the world today is being built by default by engineers and MBAs. The path from engineer and consultant to founder has been optimised, while the designer-to-founder route still lags behind. Yet if we look at the companies that have shaped our current world, many were led by founders with a design background: Snap and Instagram, Brian Chesky and Joe Gebbia at Airbnb, Benji Taylor with the beautifully crafted Family in crypto. And beyond tech, designers have founded some of the most culturally resonant companies. Virgil Abloh with Off-White, James Jebbia with Supreme, Charles Adler with Kickstarter, and Alex Calderwood with Ace Hotel. They all prove that design defines how a product is felt, understood and trusted. It’s not just a surface layer, it’s a force that shapes perception, belief and long-term value. In an AI-saturated market, where utility is cheap and features converge the real differentiators are emotional.

That’s why I’m looking to support a new generation of design-first, creative founders, who not just want to shape someone else’s brand but to lead their own company. I do this through small, founder-friendly investments, my time and experience across brand, design, network and culture.

I’m open to all kinds of ventures. Software or hardware, fashion or healthcare, tools or experiences. Seasoned founders who need a perspective on brand or people who need help starting out. As long as there’s clarity of vision and creative conviction, I’m interested.

Reach out through the form below:

Your name

Your email

Company name

What does your company do and why is it unique?

Tell me about your team

How much are you raising?

E.g. We're raising a 250K SAFE with 100k already committed.

Where could I be most helpful?

How could I be most helpful?

A link to your pitch deck

Could be Google Slides, Figma or PDF hosted on dropbox as long as its publicly accessible.

Thanks for reaching out! I review everything personally and try to respond within a few days. I won’t be able to say yes to every opportunity, but I read every message and appreciate the time you took to share your work.