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The 2025 Social Media Compensation Survey

What is this and who is this for?

This survey is intended to collect data from those working directly in the social media industry, including: social media managers, community managers, influencer marketing managers, or other similar titles; either full time in-house, freelance, or for a marketing or ad agency. It is not intended to capture data on full time independent influencers or other similar roles. We ask that you please only fill out this survey if you fit within the above criteria.
This is the third edition of the Link in Bio compensation survey for social media professionals.

Why are you collecting this information?

We are conducting this survey to get an updated view on how those working in the social media industry are being compensated overall, as well as how different aspects of your life and work affect how much you make. After this survey is conducted, we'll be publishing a newsletter with lots of raw data, interesting findings, and charts breaking it all down.
Salary transparency also gives everyone a leg up. Knowing how much others doing similar work are being paid empowers everyone to ask for fair compensation for their work, especially in an industry where the majority of employees are women. Being open about how much money we're all making helps to close the wage gap amongst gender, race, and other biases.

If you're not already, you can subscribe to the Link in Bio newsletter here to get the post summarizing results.

Click the button below to begin the survey, we hope it doesn't take longer than 10 minutes.
By completing this survey you are giving us permission to utilize this data for trend analysis and acknowledge that your answers may be included in the Link in Bio newsletter and social media posts promoting the newsletter. We are intentionally not collecting your name or email address, please do not include any personally identifiable information such as employer or company name, your name, or your handles in any of the answer fields.