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What’s Blocking Your Conversions & Retention Growth?

1.Which best describes your DTC business model?

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A

Pure e-commerce (Shopify/Salla/Zid)

B

Subscription/Membership model

C

Restaurant/Retail

D

Beauty/Wellness/Supplements with influencer model

2. Let's establish your current revenue engine. What's your approximate monthly revenue?

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A

Under 25K $/month

B

25K–100K $/month

C

100K–500K $/month

D

500K $+ monthly

3. Of every 100 customers who buy from you, how many come back and purchase again within 90 days?

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A

Honestly, we don't track this

B

Less than 5% (we're mostly one-time buyers)

C

5–15% (occasional repeat customers)

D

15–30% (decent repeat rate)

E

30%+ (strong repeat customer base)

4. Think about your customer database right now. How much revenue are you currently leaving on the table from customers who bought once but never returned?

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A

I don't have visibility—that's the scary part

B

Probably 20–30% of our potential revenue

C

We're losing an estimated 40–50%

D

We're losing 50%+—it's our biggest problem

E

We actually measure this and optimize it.

5. Which best describes your current customer retention game plan?

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A

We're flying blind, no structured retention system

B

We send occasional promotional emails

C

We have email campaigns, but they're not segmented or triggered

D

We have triggered emails and basic segmentation by purchase history

E

We have a full retention stack (email, SMS, WhatsApp) with behavioral triggers

6. If you could recover just ONE revenue leak without spending more on ads, which would have the biggest impact?

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A

Customers who add to cart but never checkout (cart abandonment)

B

First-time buyers who never hear from us again after purchase

C

Customers who bought once, were engaged, then disappeared

D

We don't know which segment has the biggest leak

E

Multiple leaks: we need someone to map the whole customer journey

7. How much of your current revenue comes from returning customers vs. first-time purchases?

A

Mostly first-time buyers (70%+ new customers)

B

About 60/40 new to repeat

C

About 50/50 split

D

40%+ from repeat customers

E

We optimize by segment (some 80% repeat, others 20%)

8. What's your mindset around fixing retention and customer revenue right now?

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A

A) This is clearly costing us. Let's fix it ASAP

B

We see the opportunity but want to understand the investment first

C

We're exploring but not ready to commit resources yet

D

We prefer to handle this internally with our team

9. What's your biggest concern about implementing AI-powered retention automation?

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A

We are worried about losing the human touch with customers

B

We are concerned about integration complexity with our current systems

C

We don't know where to start or which tools actually work

D

Cost: will this add to our expenses?

E

We are excited and want to learn what's possible

What's your first Name?

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What’s your email?

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What’s your mobile number?

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What’s your brand name?

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What's your current monthly ad spend?

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