Matty's Nice Ice - Market Research Survey

Matty's Nice Ice is a new Chicago based startup that wants to redefine the bagged ice experience. We are looking to sell premium, fresh-scooped nugget ice in custom branded packaging (bag of ice inside a sleek and fun corrugated gable box) distributed through local liquor and convenience stores as well as delivery platforms like DoorDash and Instacart.

How appealing do you find the idea of purchasing a 10lb bag of fresh, premium "chewable nugget" ice (small, soft, crunchy ice cubes like some restaurants serve: Sonic., Chick-fil-a) for personal use?

A

Very appealing

B

Somewhat appealing

C

Neutral / Not sure

D

Not very appealing

E

Not appealing at all

If Matty's Nice Ice were available near you, how often would you foresee yourself buying a 10lb bag?

A

At least once a week

B

A few times a month

C

A few times a year (only for parties or special occasions)

D

Rarely (maybe try it once)

E

Never

Now, please look at the Matty's Nice Ice packaging being shown. How appealing is the Matty's Nice Ice box design and dual function as a cooler and ice bucket?

https://storage.tally.so/60486f7c-de69-4e4b-b500-faf1e4813aab/Matty-s-Nice-Ice---Dual-Box-Render.png

Now, please look at the Matty's Nice Ice packaging being shown. How appealing is the Matty's Nice Ice box design and dual function as a cooler and ice bucket?

A

Very appealing - I love the design

B

Somewhat appealing

C

Neutral

D

Not very appealing

E

Not appealing at all

Does the packaging design make you more or less likely to purchase Matty's Nice Ice?

A

Much more likely to buy

B

Somewhat more likely

C

No impact on my decision

D

Somewhat less likely

E

Much less likely to buy

Matty's Nice Ice is priced at $7.99 for a 10lb bag. How do you feel about this price point?

A

Great value - excellent deal

B

Fair value - reasonable

C

Acceptable - price is fine

D

A bit expensive

E

Much too expensive

Given the $7.99 price, how likely are you to actually purchase a bag of Matty's Nice Ice?

A

Very likely - I would definitely buy it at $7.99

B

Somewhat likely - I might buy it at that price

C

Not sure / Might or might not

D

Somewhat unlikely - Probably would not buy at $7.99

E

Very unlikely - I definitely would not buy at that price

Matty's Nice Ice - Market Research Survey

How appealing do you find the idea of purchasing a 10lb bag of fresh, premium "chewable nugget" ice (small, soft, crunchy ice cubes like some restaurants serve: Sonic., Chick-fil-a) for personal use?

If Matty's Nice Ice were available near you, how often would you foresee yourself buying a 10lb bag?

Now, please look at the Matty's Nice Ice packaging being shown. How appealing is the Matty's Nice Ice box design and dual function as a cooler and ice bucket?

Does the packaging design make you more or less likely to purchase Matty's Nice Ice?

Matty's Nice Ice is priced at $7.99 for a 10lb bag. How do you feel about this price point?

Given the $7.99 price, how likely are you to actually purchase a bag of Matty's Nice Ice?

Any additional feedback?