- What are your customers currently doing without using a product? (e.g., DIY methods, home remedies, workarounds, hiring help, etc.)
- Why do they try these methods, and what are the downsides?
4.Current solutions – Part 2: Competing products or brands
-List any relevant competitors or substitute products.
-What features do they offer?
-What do customers like or dislike about them?
5. Why is your product clearly superior?
-Explain how your product outperforms both the alternative methods and other brands — in terms of results, ease of use, pricing, etc.
-Share any data, comparisons, or customer proof if available.