Score

Useful Score

Agree: The site provides unique tools or services that solve user problems effectively

Neutral: The site offers standard features found on similar sites (e.g. basic search, product listings, contact forms)

Disagree: The site lacks common features users would expect

Agree: The design is visually appealing, with strong brand identity and emotional appeal

Neutral: The design is functional but lacks distinctive visual or emotional elements

Disagree: The design is unappealing or fails to create a positive emotional connection

Agree: Fully accessible (e.g. screen reader compatible, keyboard navigation, colour contrast) with inclusive language and diverse imagery

Neutral: Some accessibility features (e.g. alt text, resizable text) but inconsistent implementation

Disagree: Some accessibility barriers (e.g. no keyboard navigation, poor colour contrast) and non-inclusive content

Agree: The site includes strong trust signals, professional design, and up-to-date content

Neutral: Some trust elements are present, but credibility could be strengthened

Disagree: The site lacks crucial trust signals and appears unprofessional

Agree: Information is easy to locate with clear navigation and logical structure

Neutral: Most information can be found, but some areas are difficult to navigate

Disagree: Information is poorly organised, making it hard to find what you need

Agree: The site's purpose is clear, with obvious starting points and clear pathways to complete tasks

Neutral: Basic usability is present, but some interactions are confusing

Disagree: The site is difficult to use, with unclear pathways and confusing interactions

Agree: The site provides significant value to users and also advances the organisational goals (e.g. mission, profitability...)

Neutral: The site offers some value, but there is an imbalance between user and organisational benefit (more in favour of one or the other)

Disagree: The site provides little value to either users or the organisation