Who is reading LABS, and why?

Throughout 2021, LABS - Latin America Business Stories, a trilingual (English, Brazilian Portuguese, and Spanish) news outlet focused on business and tech in LatAm, has reached over 783,000 non-paid users (people who visited the site spontaneously, via search, social media, direct messages, or direct access to the site). We also saw our newsletter base grow to more than 12,000 subscribers in English and 5,000 in Brazilian Portuguese. It's time to get to know our readers better and plan our next steps. Let's start? It will take you no more than 6 minutes to participate in this survey. (And most importantly, all the responses are anonymous and will not be passed on or sold to third parties.)

How old are you?

Less than 18 years-old

18-to-24

25-to-34

35-to-44

45-to-59

Over 60 years-old

How do you identify yourself?

Female

Male

Non-binary

Transgender Female

Transgender Male

Not listed

Where are you from?

Brazil

United States

Mexico

Colombia

Argentina

Chile

Ecuador

United Kingdom

European country

China

Not listed

What country do you live in now:

Brazil

United States

Mexico

Colombia

Chile

Argentina

Ecuador

United Kingdom

Other European country

China

Asian countries

Not listed

What is the highest level of formal education you have completed?

High school and/or some college courses

Bachelor's degree

Master's degree

Doctoral or professional degree (e.g., PhD, M.D., J.D.)

What is your monthly household income?

Up to $350

$350 to $700

$700 to $1,760

$1,760 to $4,200

Over $4,200

In which industry/sector do you work?

Financial Services/Payments

E-commerce/Digital Commerce/Retail

VC, CVC or private equity firm/arm/consultancy

Startups' accelerator

Information Technology/SaaS

Marketing/PR/Communications

Press

Gaming

Entertainment/Streaming

Market Research/Market Intelligence

Not listed

What is the seniority level of the position you hold today?

President

C level/Founder

Director/Managing director/Country manager

Partner

Manager/Head

Coordinator/Specialist

Analyst

Consultant / Freelancer

Not listed

How did you find out about LABS?

LABS website

A friend's recommendation

A link sent to you via WhatsApp or other messaging app

Through a link on another website

Through EBANX (the parent company of LABS)

Through search machines (Google)

English newsletter (A Cup of Stories/Weekly Highlights)

Portuguese newsletter (Radar LABS)

Post no LinkedIn

Post no Twitter

Post no Instagram

Not listed

In what way(s) do you read LABS'? (you can check more than one box)

LABS website (articles, news and columns)

LABS newsletters

LABS' posts on LinkedIn

LABS' posts on Twitter

LABS' posts on Instagram

Who is reading LABS, and why?

How old are you?

How do you identify yourself?

Where are you from?

What country do you live in now:

What is the highest level of formal education you have completed?

What is your monthly household income?

In which industry/sector do you work?

What is the seniority level of the position you hold today?

How did you find out about LABS?

In what way(s) do you read LABS'? (you can check more than one box)

On a scale of 1 to 5, tell us how much you like the following LABS content (only rate those types of content you consume within LABS)

News articles, profiles/interviews, and columns

LABS newsletters in English (A Cup of Stories and Weekly Highlights)

LABS newsletter in Brazilian Portuguese (Radar LABS)

LABS post on LinkedIn

Why do you read LABS?

Do you identify any outstanding features of the LABS' coverage; something that sets us apart from other media outlets?

What does LABS not yet do but should start doing?