Next, it's time to bring our brand story to life visually. For Brand Identity and Website Design, we cast a wide net of ideas using moodboards and curated visual inspiration to narrow down a few distinct directions. We then explore these directions by developing their brand elements, including typography, colour, logo, and wordmark. We carefully consider how these elements work together in a cohesive system. We continue to refine the winning direction across various brand collateral and website designs. The project culminates when the brand comes to life in our final deliverables, ready to be launched. Everything from the brand strategy, design decisions, and usage guidelines will be thoroughly documented in our brand book.