Brand Assessment form

Yes, it’s well-documented and understood across the team

Somewhat, but it’s not clearly communicated

Q1:"Do you have a clearly defined mission, vision, and value proposition?"

Somewhat, but it’s not consistently shared

Somewhat, but our understanding is incomplete

No, or we haven’t done audience research

Yes, every initiative supports our objectives

Yes, it’s consistent across all touchpoints

Somewhat, but there’s room for improvement