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We’re Rethinking the Protein Snack. Wanna Weigh In?

We're on a mission to shake things up in the food aisle – but we need your help. Ever felt like finding a great whole food protein is harder than it should be? Wish there were better options? Now's your chance to weigh in. It’s savoury, portable, and nothing like what’s out there now.


This quick survey (promise, it’s short) will help bring better, tastier options to shelves near you. Plus, if you drop your email at the end, you’ll be the first to know when something exciting is coming.


Your input = gold. 🏆 ..Let’s do this! 👇

1. Demographics & Dietary Habits

Where are you based?

Where are you based?
A
B
C

How old are you?

Which of the following best describes your typical diet?

Which of the following best describes your typical diet?

Do you have any dietary restrictions or food allergies

Do you have any dietary restrictions or food allergies
A
B

2. Current Snacking Behaviour

What factors are most important to you when choosing a snack?

(Pick up to 3 — of what's the most important to you)
What factors are most important to you when choosing a snack?
A
B
C
D
E
F
G
H
I

When you feel hungry between meals, which types of snacks do you most often reach for?

(Pick up to 3 — no judgement, we know it depends on the day but pick your regulars!)
When you feel hungry between meals, which types of snacks do you most often reach for?

3. The Protein Chat

How important is protein content when choosing a snack?

How important is protein content when choosing a snack?

If you currently consume or have tried high-protein snacks, what are your biggest frustrations with them?

(Select up to 3)
If you currently consume or have tried high-protein snacks, what are your biggest frustrations with them?

4. Flavour & Format Preferences 🌶️🌍

Which flavour profiles do you most enjoy in savoury snacks?

(Select in order of importance)
Which flavour profiles do you most enjoy in savoury snacks?
1
1
1
1
1
1

Which snack formats would you be most likely to try?

(Tick all that you’d genuinely go for — honesty first!)
Which snack formats would you be most likely to try?

5. Pricing & Purchase Considerations 💲🛒

How much would you be willing to pay for a single serving of a natural, whole-food protein snack?

Think: 30–50g pack (a few bites, similar to a protein bar or jerky strip).

How much would you be willing to pay for a single serving of a natural, whole-food protein snack?

If a new whole-food protein snack hit all the right notes (tasty, easy, protein-packed), how likely are you to grab it?

If a new whole-food protein snack hit all the right notes (tasty, easy, protein-packed), how likely are you to grab it?

6. Additional thoughts

Be honest—what’s missing from the protein snack world right now?

🧨 Get In or Miss Out

One more thing! We’re not saying this snack will change your life…But we are saying you’ll want to be on the list when it drops. 👀 Want first dibs when it hits shelves (and maybe even taste-test it)?

Join our prelaunch list for sneak peeks, mildly unhinged updates, and behind-the-scenes snack chaos. We’ll only show up in your inbox when it’s actually worth it. Promise.

Should we let you in on our delicious little secret?

Should we let you in on our delicious little secret?
A
B