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How much time do you spend on content operations?

Hi content marketing friends! đź‘‹ We're doing a survey at Letterdrop on how much time content marketers spend creating content.

Why is this important?

Marketing is always under pressure to do more - more leads, more content, more distribution.
But execs and other teams like sales often don't understand how much time ⏱️ and love ❤️ goes into producing really great content that will educate your customers and impact your business.
Content marketers spend a lot of time on their craft and people are baffled by how long it takes to do good work. This makes both you and your colleagues frustrated. An easy first step is communicating how much time goes into producing and distributing content.
That's where this survey comes in!
Below are 15 questions that should take no more than 3 minutes to answer.
Results will be shared publicly and emailed to you if you share your contact information.

We ask for answers in minutes. Here are minutes converted to hours if you need it.
1 hr = 60 mins, 2 hrs = 120 mins, 3 hrs = 180 mins, 5 hrs = 300 mins, 6 hrs = 360 mins, 8 hrs = 480 mins

How many minutes do you spend generating content ideas per week? (from keyword tools, talking to customers or other employees, inspiration from social media, etc)

How many minutes do you spend pulling in keyword data from Ahrefs, Semrush, etc per article?

How many minutes do you spend writing and sending a content brief for an article?

How many minutes do you spend researching the SERP and top pages for an article?

How many minutes do you spend writing an outline for an article on average?

How many minutes do you spend writing the actual article on average?

How many minutes do you spend requesting approvals and responding to comments for an article?

How many minutes do you spend editing your work after feedback?

How many minutes do you spend copy/pasting your article into your CMS and adjusting formatting for an article before publishing?

How many minutes do you spend writing a social post and distributing an article on social media?

How many minutes do you spend copy/pasting your article or a summary of it into your email newsletter?

How many articles do you write per month?

What's your company website?

We'll segment results by company size and location.

Any jobs that go into creating content that we missed? Please enter them below and the amount of time you spend on them per article?

We'll share results in a week publicly. Enter your email to get the results in your inbox once we're done analyzing the data.