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Brandable Client Brief Form

1. Full Name?

2. Email Address:

3. Business or Project Name (if any):

4. Website or Social Handle (if available):

5. Payment Transaction ID

6. What Are You Naming?

6. What Are You Naming?

7. In 1–2 sentences, tell us what it is and what it does:

8. What Should the Name Do for You?

Check or rank what matters most to you:

8. What Should the Name Do for You?Check or rank what matters most to you:

9. What’s one thing you want someone to feel when they hear your name?

10. Target Audience (Who is your ideal customer or user? What do they value or care most about? How do you want them to describe your brand in one word?)

11. Vision & Direction (Where do you see this brand in 3–5 years? Should the name allow for future expansion (e.g. other products, regions, services)? Are you okay with a name that doesn’t literally describe what you do?)

12. Industry & Competition (What category or industry is this brand in? Who are your top 2–3 competitors (with links if possible)? What naming clichés, trends, or overused words do you want to avoid?)

13. Brand Vibe & Voice - Choose all that apply — this helps us hit the right tone:

13. Brand Vibe & Voice - Choose all that apply — this helps us hit the right tone:

14. What’s one word you never want associated with your brand?

15. Should the name feel formal, edgy, soft, cool, professional...?

16. Name Preferences

Do you prefer names that are:

16. Name PreferencesDo you prefer names that are:

17. Any specific words, ideas, or letter sounds you’d love to include or avoid?

18. Should the name be:

18. Should the name be:

19. Any favorite names (from other brands) that you love the vibe of?

20. Domain & Legal Requirements

Do you need the exact .com?

20. Domain & Legal RequirementsDo you need the exact .com?

21. Are you planning to trademark the name?

21. Are you planning to trademark the name?

22. Will the brand be global or regional?

23. Any countries or languages we should avoid conflict or confusion in?

24. Names You've Tried or Rejected (What names have you brainstormed or tested? Why didn’t they work or stick?)

25. Inspirations, Anchors, or Symbols (Do you have any stories, metaphors, values, or themes we should consider? Any inspirations from nature, tech, philosophy, culture, mythology, spirituality, etc.? Anything emotionally meaningful you'd love reflected in the name?)

26. Timeline & Urgency (When do you ideally need the name by? Are there any critical dates (launches, investor meetings, press, etc.)?)

27. Marketing or Usage Plans

Will this name appear:

27. Marketing or Usage PlansWill this name appear:

28. Will this name be spoken often, typed, or both?

29. Anything Else? (Drop any final notes, ideas, keywords, team input, or messages here. Even if it feels random — sometimes that’s where the magic comes from.)