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Marketing Persona Personality Quiz

How many Marketing Channels do you use? (Instagram, TikTok, Facebook, Email Newsletter, Website, Blog)

*

A

just one

B

more than 2

C

I use them all

D

I switch back and forth

How many times per week do you post on your marketing channels?

*

A

maybe once?

B

Infrequently (when I remember)

C

often! 4-5x a week

D

Multiple times per day

Do you make a plan for your marketing strategy?

*

A

sometimes

B

Yes!!

C

um, no

D

I'm supposed to plan?

How do you currently feel about marketing your book?

*

A

Overwhelmed -- lots of ideas and no system

B

Invisible -- I post a bunch and no one sees it

C

Prepared! -- I have a plan, buuuut I'm not following through

D

Excited! -- I love chatting with people, but I'm not seeing sales?

What's the biggest challenge right now?

*

A

Staying consistent and organized

B

Getting more eyes on my book

C

Following through with my plans/strategy

D

Turning my engagement into sales

How do you feel about planning content ahead of time?

*

A

NOOOO I hate that

B

I try and then fall behind

C

I enjoy doing this!

D

I'd prefer to be spontaneous

Do you have a newsletter?

*

A

I've been meaning to start one...

B

Yes, but I'm shouting into the void

C

I have things planned, but I don't know about sending them

D

YES! people do respond but what do I do with the engagement?

What's your website like?

*

A

... I have a linktree???

B

I have one, but little traffic

C

It's solid! I have opt-ins and a sales page, but I don't push traffic there

D

It's great, but no clear path to conversion

How do you currently collect emails?

*

A

I.... don't

B

I collect them with free things, but no one opens my emails

C

I have my sequences set up, but I don't send regularly

D

I rely on interactions maybe too much. I think I need a system

What best describes your backend setup?

*

A

A pile of ideas I wrote down somewhere

B

It exists, no one sees it

C

I planned it, but I don't use it

D

It's going decently, but no funnel to guide people to sales

What would help the most?

*

A

A clear plan and a system to stay on track

B

Strategies to grow and build community

C

A nudge to take more action consistently

D

A system that will turn engagement into sales

If you could choose a superpower, what would it be?

*

A

Creative genius

B

Being discoverable!

C

Master of strategy

D

Connections master

Do you know which of your posts, emails, or pages lead to the most sales?

*

A

I have never tracked that

B

I have an idea, but no data

C

Yes, but I don't use that info to benefit myself

D

Not really, but I always chat with people. I feel like that works?

When was the last time you reviewed your book marketing strategy?

*

A

never ever

B

I thought about doing that, but I haven't changed anything

C

I check it sometimes, but I don't follow through

D

I'm just going on caffeine and dreams, honestly.

How easy do you make it for someone to go from "I'm interested" into making a purchase of your book?

*

A

I don't think I've ever thought of that.

B

They might get lost.

C

I have a system set up and just need the traffic.

D

We chat a lot, but the follow through fizzles out

What happens when someone follows you or joins your email list?

*

A

Nothing -- I have not planned that part

B

I hope they remember me!

C

They might get a welcome email or something, but that's about it.

D

I talk to them and then there is no next step at all.

Which one of these is your sales process?

*

A

I throw spaghetti at the wall with a silent prayer

B

I have a landing page! But I haven't updated or checked on the conversions at all

C

I have a launch strategy, but I don't keep up with it.

D

I get a lot of interest, but no conversions.

How do you measure success in your marketing efforts

*

A

I have literally never done that.

B

I only track likes on social media, nothing else has been looked at.

C

I track my sales, emails, and other data regularly.

D

I use feedback in conversations I have to judge how I'm doing. Nothing else, really.

What would help you THE most at this moment?

*

A

Learning a content calendar and batching content

B

Gaining visibility and growing my community

C

Taking more action and not demanding perfection of myself

D

A better sales conversion for the traction I get and to work on repurposing content that has done well before.