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A Journey to Reuse • Event Registration

You are invited!

The Taskforce on Refill and Reuse, part of the Sustainable Beauty Coalition from the British Beauty Council invites you for a closed and intimate two-hour workshop during British Beauty Week.

Join industry leaders for a hands-on session exploring practical pathways to reusable packaging. Using our new "Journey to Reusables" playbook, you'll explore the potential for reuse with your brand, explore current models and cases, discuss how to support customers towards the behaviour and leave with a personalised action plan. Tuesday, October 21st | 2:00-4:00pm | Lush Soho Studio, London

Participation is limited to 20 places, please register your participation below.

Tell us about yourself

Where is your business on this journey?

Exploring refill or reuse - just getting started

Planning - building business case / strategy

Piloting - testing refill / reuse programs

Implementing - scaling beyond pilots

Leading - established across multiples lines

Which model of refill or reuse have you explored?

Refill at home: pouches, lighter packaging, bulk containers

Refill on the go: refill stations in store

Return from home: reusable packaging collected from customers

Return on the go: reusable packaging returned to store