RESULT

The 2-Minute Product Risk Audit

Based on our internal vision or a direct request from CEO/Board.

Based on what competitors have launched or what our largest customer is demanding.

Based on a structured validation process that proves a significant market pain before funding is approved.

They start building the MVP. We need to ship code to get real feedback.

They are required to secure a financial pre-commitment (e.g., a paid pilot) from a target customer before a single line of code is written.

They create UI mockups to get opinions from a potential customers.

We price it based on what our competitors charge.

We anchor the price to the quantifiable $€-value the product creates for the customer, validated before the build.

We ask potential customers what they would be willing to pay.

A significant portion was a sunk cost on things that did not generate the expected ROI.

We've had some clear wins, but our return on R&D spend is inconsistent and feels like a gamble.

We can directly trace our engineering investments to predictable revenue growth. Our roadmap is a financial asset.

The quality of our code and the size of our marketing budget.

A pipeline of new customers who have already signed a Letter of Intent or financially pre-committed.