✅ Dig deep into the minds of your target audience so you can build a brand your target audience will respond to
✅ Get to know your target audience like you would a friend
✅ Build a buyer persona you actually want to use
"The people your business exists for is your target customers. If you want to speak their language and understand how they think, you need to centralize them in all of your business. Please them, serve them and delight them first, and in return they’ll give you their money. Entrepreneurship is a position of servitude. Remember that."