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UA Constraint Finder

SECTION 1: App Context

1. What’s the store URL of your app (or share a link)?

2. What is your current monthly UA budget (USD)?

3. What’s your primary performance KPI?

3. What’s your primary performance KPI?
A
B
C
D
E

4. What category is your app in?

SECTION 2: Media Mix & Channel Ops

5. Which UA channels are you actively running on?

5. Which UA channels are you actively running on?

6. Which channel gets the largest % of your media budget?

6. Which channel gets the largest % of your media budget?

7. How often do you refresh your creatives?

7. How often do you refresh your creatives?
A
B
C
D
E

8. Do you test new channels or networks monthly?

8. Do you test new channels or networks monthly?
A
B

SECTION 3: Tracking & Attribution

9. Do you use an MMP (AppsFlyer, Adjust, Kochava)?

9. Do you use an MMP (AppsFlyer, Adjust, Kochava)?
A
B

SECTION 4: Your Challenge

12. In one sentence, what’s your biggest UA challenge right now?

13. Where should we send your constraint report?