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Unlocking the Climate Tech Marketing Puzzle

Ready to transform 'hopeless' into 'hopeful'? Welcome to the 2024 Climate Tech Marketing Survey! Your insights are invaluable in shaping the future of climate tech and sustainability solutions. Let's explore what's working (and what's not) in marketing these game-changing technologies. Stay tuned for details about reward opportunities at the end of the survey! 🚀

Privacy note: 1) we do not ask for any absolute data 2) statistics will be anonymous 3) you can participate anonymously or decide to be quoted: make your choice at the end of the survey.

Start!

(better if you do it from a computer, not from your mobile: it's easier!)

1. Challenges in Marketing and Communication. Please select a maximum of 3 challenges you face when reaching potential customers interested in climate or sustainability solutions.

1. Challenges in Marketing and Communication. Please select a maximum of 3 challenges you face when reaching potential customers interested in climate or sustainability solutions.

2. Drag and rank key OPPORTUNITIES for your company in promoting climate solutions.

2. Drag and rank key OPPORTUNITIES for your company in promoting climate solutions.
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3. IMPORTANCE of promotion items. Rate the importance of items in promoting your solutions on a scale of 1 (not important) to 5 (very important).

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Information on your company

Tech details about your solution
Emotional comms / engagement initiatives/ stories

Potential cost savings/revenue increase your solution provides

Awards
Positive press reviews
Certifications and validations
Government approval
High-profile existing customers or partners

Measurable environmental impact

4. PERCEPTION of your audience. Rate how well your audience perceives your performance on the same items on a scale of 1 to 5.

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Information on your company

Tech details about your solution
Emotional comms / engagement initiatives/ stories

Potential cost savings/revenue increase your solution provides

Awards
Positive press reviews
Certifications and validations
Government approval
High-profile existing customers or partners

Measurable environmental impact


5. PREFERRED COMMUNICATION METHODS. Select up to 3 preferred methods for your potential customers to hear from you for the first time.

5. PREFERRED COMMUNICATION METHODS. Select up to 3 preferred methods for your potential customers to hear from you for the first time.

6. ACTIONS TO EDUCATE potential buyers. Do you take actions to educate potential buyers about your climate or sustainability solutions?

7. CHANNELS AND ACTIVITIES. Select ALL the channels/activities you use to educate potential buyers.

7. CHANNELS AND ACTIVITIES. Select ALL the channels/activities you use to educate potential buyers.
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8. KEY QUESTION! Describe a particularly successful marketing initiative / campaign and share links and metrics if possible.

9. ENHANCING COLLABORATION. Share an innovative idea to enhance collaboration between companies like yours and potential buyers.

You're more than halfway through! Just a last effort...

10. IMPACT ON ESG goals? Select ALL the ESG goals your product or service impacts.

10. IMPACT ON ESG goals? Select ALL the ESG goals your product or service impacts.
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11. KEY QUESTION! ADDRESSING GREEN WASHING. Choose how you address the issue of greenwashing when promoting your solution. Select ALL that apply.

11. KEY QUESTION! ADDRESSING GREEN WASHING. Choose how you address the issue of greenwashing when promoting your solution. Select ALL that apply.

12. MARKETING BUDGET. Insert your marketing budget as a percentage of company revenue (excluding the cost of the team).

13. BUDGET SPLIT. Indicate the budget distribution across different macro marketing areas. (MAKE SURE YOU FILL ALL THE ROWS)

0%
10%
20%
40%
>60%
Branding
Lead generation (inbound, content projects, social m.)
Customer advocacy
Comms production (eg. brochure, videos, materials)
Events
Other

14. TOP 5 MARKETING ACTIVITIES. Choose up to 5 marketing activities or channels if you had a limited budget.

14. TOP 5 MARKETING ACTIVITIES. Choose up to 5 marketing activities or channels if you had a limited budget.

15. MARKETING TO END CLIENTS. If you are a B2B2C company, do you market to end users of your clients?

16. EFFECTIVE CLIMATE NARRATIVE VISUALS. Select the most effective visual for a climate narrative. (DROPDOWN BELOW THE IMAGE)

https://storage.tally.so/e6ceeec4-faa8-4256-aeec-df32c395c888/Images-selection.png

17. LAST, KEY QUESTION! INSPIRING CLIMATE COMMUNICATION. Share your opinion on an effective angle to inspire people and companies to take climate action.

Almost there! A few more bites to get you closer to the reward!

Please provide your contact details, and if you agree to our Privacy Policy, you can submit the survey.

Your name

Your surname

Where can we send you the report?

Would you like to be mentioned in the final report?

Would you like to be tagged on Linkedin when the report is live?

If you answered YES, what is your Linkedin profile?

What company do you work for?

What is your role?

What model does your company have?

In what growth phase is your company?

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