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The 2025 Coffee Business Owner Compensation Survey

Hello, and thank you for participating in the 2025 Coffee Business Owner Compensation Survey.
Your insight will help create the next benchmark for personal compensation among coffee shop and roasting company owners, and will be invaluable for entrepreneurs who are evaluating a potential future in the world of coffee.
We received great feedback about the three reports we put together from the 2023 survey results, and this year we're going to make the results even more practical.
** This year, the survey is only open to businesses located in the United States ** This survey will take seven minutes to complete
** All answers are completely confidential. We will never share identifiable data.
** Survey run dates: June 13th - July 12th
** Results to be published: Fall 2025
Make sure to sign up for Fresh Cup's newsletter and follow us on social media to get the results as soon as they're published.
Thank you!
— Garrett Oden and the Fresh Cup team

1st Section: Your Business Basics

What is your email?

** This is only to validate your entry. Your answers are confidential. ** Email addresses will be deleted from the data set at the close of the survey.

What kind of coffee business are you?

(check all that apply)
What kind of coffee business are you?

What kind of city is your business based in?

What kind of city is your business based in?
A
B
C
D
E

What year was your business founded?

How many total employees (full-time equivalents) did you have in 2024?

How many total employees (full-time equivalents) did you have in 2024?
A
B
C
D
E
F

2nd Section: Business Financials Overview

What was the annual revenue of your business for the 2024 calendar year?

An approximation is fine. The more accurate, the better.

Was the business profitable in 2024?

Was the business profitable in 2024?
A
B
C

What was the approximate net profit margin for 2024?

How to calculate: Your net business income for 2024 after all operating expenses and payroll (including any owner salary that ran through payroll), but before owner draws/distributions.
What was the approximate net profit margin for 2024?
A
B
C
D
E

Do you currently hold business debt?

Do you currently hold business debt?

How much debt did the business carry at the end of the year?

An approximation is fine. The more accurate, the better.

Roughly how much did the business pay toward loan/credit interest + principal in 2024?

Roughly how much did the business pay toward loan/credit interest + principal in 2024?
A
B
C
D
E

3rd Section: Your Ownership Experience

What percentage of the business do you own?

On average, how many hours do you work per week?

What does your work typically look like?

Are you roasting coffee, serving guests on barista shifts, focused on growth and hiring?

What was your total personal compensation in 2024 from the business? (regular wages + distributions)

What non-cash benefits do you have access to via the business?

Health insurance benefits, paid time off, internet reimbursements, etc.

Please estimate the financial value of your non-cash benefits.

An approximation is fine. The more accurate, the better.

What else do you want us to know about your compensation, benefits, and take home pay as a business owner?

Very open ended here, write anything that feels important to you on this topic :)
Thank you very much!