Page 1 of 2

The Mini Branding Checklist

This 2-minute checklist will help you spot the gaps and strengths in your brand right now.

✅ Just answer to 12 quick questions
📊 You'll get a and a short result based on how you did
🧭 Use it as a mini brand audit — or a conversation starter if you want to work with me

Section 1: Brand Foundations

The essential building blocks that ensure your brand stands strong, clear, and purposeful from the inside out.

1. Do you know exactly what your brand stands for and why it exists?

2. Can you describe your ideal customer without hesitation?

3. Is your brand positioning clear and differentiated from competitors?

4. Do your values show up in your messaging and decision-making?

5. Are you confident explaining what makes your offer unique?

Section 2: Brand Expression

How your brand’s personality comes to life — the visuals, tone, and consistency that make you memorable and authentic.

6. Are you proud of how your brand looks right now?

7. Is your visual identity consistent across all channels and materials?

8. Is your logo and brand identity still relevant to your business today?

9. Do your colours, fonts and imagery reflect your tone and personality?

10. Is your brand easy to recognise, even without your logo?

11. Does your design actively support your business goals (e.g. sales, trust, retention)?

12. Do you get compliments or positive feedback on your branding?