WE WILL EVALUATE:
• One or several of the following attributes must be present, where some combination of innovation, technology, digital, or data strategy was applied in the initiative
• Implementation of data and analytics strategy
• Digital transformation process to show added value to fans and followers
• Holistic nature of the initiative
• Demonstrated results earned with longer term growth planned
• If technology features prominently, the market for the technology
• Uniqueness of initiative
• Scalability of initiative
• Disruption potential of initiative