L'Auberge Espagnole is hub.brussels' incubator that allows entrepreneurs to
test their retail project for 3 months, at lower risk, lower cost, and under real conditions. This concept, unique in Europe, meets the need of candidate merchants to confront the reality of the field before a permanent opening.
This test phase is supplemented by personalised support worth a total of almost €20,000, including individual coaching on digital marketing, shop layout, financial planning and durability. In addition, free group training courses are offered to help potential entrepreneurs refine their project and acquire the skills they need to open their store in the long term.
Want to join the adventure? Fill in this online application form by noon on Monday 6th October 2025. The jury will take place on Thursday 16 October 2025.
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