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Research Survey

Hi there! 👋 We're researching how product teams conduct competitive analysis. This is for a personal project that aims to make competition analysis a breeze! This survey contains mostly multiple-choice questions and should take ~5 minutes to complete.

What's your primary role?

*

A

Product Designer

B

Marketing professional

C

Product Manager

D

User Researcher

E

Design Lead

F

Other

What type of company do you work for?

*

A

Startup (< 50 employees)

B

Mid-size company (50-500 employees)

C

Enterprise (500+ employees)

D

Agency

E

Freelance

F

Other

How many people are on your team?

*

A

Just me

B

2-5

C

6-10

D

11-20

E

20+

How often do you conduct competitive analysis or look for design inspiration?

*

A

Multiple times per week

B

Weekly

C

A few times per month

D

Monthly

E

Only at the beginning of projects

F

Rarely or never

What's your typical workflow for capturing and organizing competitive research? (Select all that apply)

*

A

Use a dedicated tool like Pinterest or Are.na

B

Share findings with others

C

Save links in bookmarks/bookmark manager

D

Document findings in a Documentation tool

E

Upload images to Figma/FigJam

F

Upload images in Miro/Mural

G

Take screenshots and save them locally

H

Use specialized competitive analysis tool

I

Take notes on images I captured

J

Create comparison tables

K

Other

How often do you revisit OLDER competitive research?

*

A

Sometimes (monthly)

B

Frequently (weekly)

C

Almost never

D

Rarely (once every few months)

E

When starting a similar project

F

Other

How do you share competitive insights with your team? (select all that apply)

*

A

Through documentation (Google Docs, etc.)

B

Through design tools (Figma, Sketch)

C

In presentations

D

Via collaboration tools (Miro, Notion)

E

Other

If you could change one thing about your competitive analysis process, what would it be? (Select up to 3)

*

A

Easier sharing with team members

B

Prevent insights from getting lost over time

C

Better way to capture interactions (not just static screenshots)

D

Keep research updated automatically

E

Easier to find saved research

F

Make it less time-consuming

G

Other

Which aspects of competitive analysis are most important to you? (Select up to 3)

*

A

Sharing and collaborating with team members

B

Adding notes or context to what you've found

C

Minimizing manual organization effort

D

Quickly capturing examples without disrupting workflow

E

Keeping research up-to-date over time

F

Finding specific examples when you need them

G

Organizing findings in a meaningful way

H

Connecting research to specific design projects

Any other thoughts about competitive analysis tools or processes you'd like to share?