Strategic Project Brief
1. Section About Your Business
Company Mission: Describe the core mission of your business and what makes it unique.
Business Goals: What is the primary objective of this project? (e.g., Attract investment, generate B2B leads, increase brand recognition.)
Team & Expertise: Who is behind this project? Tell us about yourself and your team.
2. Section: The Audience & Market
Your Ideal Client: Who is your ideal client or partner? Describe their needs, fears, and aspirations.
Key Competitors: Name 2-3 of your main competitors. What can you learn from them, and what do you want to avoid?
Your Differentiator: What is your unique advantage? Why should clients choose you over your competitors?
Section 3: Project Vision
Website Purpose: What is the main purpose of this website? (e.g., Explain a complex service, tell a brand story, serve as a portfolio.)
Desired Outcome: How will you know this project is a success? (e.g., Attracted $X in funding, generated Y B2B inquiries, solidified brand authority.)
Inspiration & Examples: Please share links to 3-5 websites you like and briefly explain what you find appealing about them (e.g., design, structure, tone of voice).
Section 4: Visual & Verbal Brand
Tone of Voice: Describe how your brand should "speak." (e.g., Authoritative, Confident, Friendly, Bold.)
Visual Aesthetic: Describe the desired aesthetic (e.g., Minimalist, Classic, Modern, Tech-driven). Do you have a logo or brand guidelines already?
"Thank you for taking the time to complete this brief. Your answers will be the foundation for a powerful digital asset that serves your business. Once submitted, we will review your responses and discuss the next steps."
