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Logo Design Brief

This logo design questionnaire lays the foundation for our branding strategy. To help us craft a logo that truly reflects your vision, please provide as much detail and clarity as possible.

Your name

Email

Website

Business name

Which best describes the size of your business?

Which best describes the size of your business?

Describe your business in a few sentences

Who is your target audience? (demographics, psychographics, location)

What are the biggest problems your audience faces that your brand solves?

Who are your main competitors?

(This helps understand the market landscape) What do you like or dislike about their logos?

How do you want to differentiate yourself from competitors?

What is the overall message or feeling you want your logo to convey?

What is the overall message or feeling you want your logo to convey?

On a scale of 1–10, how important is strong branding for your business right now?

On a scale of 1–10, how important is strong branding for your business right now?

What do you want your new logo to achieve?

Do you have a specific idea in mind for your logo?

Are there any colors, symbols, or visual styles you are drawn to or want to avoid?

On a scale of 1–10, how confident are you that strategic design can positively impact your revenue?

On a scale of 1–10, how confident are you that strategic design can positively impact your revenue?

What are three of your favorite logos (and why)?

Are there any brands (inside or outside your industry) that you admire for their logo? Why?

What type of logo do you prefer?

What type of logo do you prefer?

On a scale of 1–10, how much value do you place on working with a professional agency vs. a freelancer?

On a scale of 1–10, how much value do you place on working with a professional agency vs. a freelancer?

How much are you planning to invest in this project?

By when you want to get started?

By when you want to get started?

Additional services you need?

Additional services you need?

What are your preferred payment methods?

You can choose multiple options
What are your preferred payment methods?