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Logo Design Brief
Your name
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Your email
*
Your website
*
Company name
*
Which best describes the size of your business?
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Which best describes the size of your business?
Startup
SME
Large enterprise
Describe your business in a few sentences
*
Who is your target audience? (demographics, psychographics, location)
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What are the biggest problems your audience faces that your brand solves?
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Who are your main competitors?
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(This helps understand the market landscape) What do you like or dislike about their logos?
How do you want to differentiate yourself from competitors?
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What is the overall
message
or
feeling
you want your logo to convey?
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What is the overall message or feeling you want your logo to convey?
Innovation
Trust
Creative
Playfulness
Royal
Credible
On a scale of 1–10, how important is strong branding for your business right now?
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On a scale of 1–10, how important is strong branding for your business right now?
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10
What do you want your new logo to achieve?
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Do you have a specific idea in mind for your logo?
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Are there any colors, symbols, or visual styles you are drawn to or want to avoid?
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On a scale of 1–10, how confident are you that strategic design can positively impact your revenue?
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On a scale of 1–10, how confident are you that strategic design can positively impact your revenue?
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10
What are three of your favorite logos (and why)?
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Are there any brands (inside or outside your industry) that you admire? Why?
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What type of logo do you prefer?
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What type of logo do you prefer?
Symbols (Twitter, Apple, Target)
Mascots (KFC, Mr. Peanut)
Letermarks (HBO, NASA, IBM)
Abstract (Pepsi, Adidas)
On a scale of 1–10, how much value do you place on working with a professional agency vs. a freelancer?
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On a scale of 1–10, how much value do you place on working with a professional agency vs. a freelancer?
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10
How much are you planning to invest in this project?
*
By when you want to get started?
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By when you want to get started?
within 2 to 3 weeks
I'm not in a rush
as soon as possible
1 to 2 months
Additional services you need?
*
Additional services you need?
Website
Marketing
Brand guide
No, nothing else
Submit