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Is a podcast the right move — for you, right now?

By the end, you'll get a clear answer — backed by real case studies. And with every response, the advice will get more tailored and specific.
Shall we?

What’s your current approach to client acquisition?

What’s your current approach to client acquisition?
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B
C

Which lead generation channel are you relying on the most?

Which lead generation channel are you relying on the most?
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B
C

How are you planning to amplify the word-of-mouth effect?

How are you planning to amplify the word-of-mouth effect?
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B
C
D

Which marketing goal feels most urgent right now?

Which marketing goal feels most urgent right now?
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B
C
D

How is your sales process structured?

How is your sales process structured?
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B
C

How many touchpoints does it usually take to convert a client?

How many touchpoints does it usually take to convert a client?
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B
C

Are you already creating this kind of content?

Are you already creating this kind of content?
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B
C
D

Result: what podcasts can offer you

This block is generated dynamically based on your answers.
If it’s empty, podcasts are probably not the best fit for you right now.

🎤🎤🎤 Direct access to clients

Elena sells SaaS to tech executives in U.S. retail — it’s a very narrow audience, and every contract is built on trust. To earn that trust, she doesn’t invite leads to a discovery call — she invites them to record a podcast. That’s how she gets better results. Here’s the comparison:
https://storage.tally.so/cfeb947c-8cd6-4242-8856-39d9baf7458b/autreach.jpg
Your podcast brings decision-makers into conversation, helps build trust, and speeds up the deal cycle.
Key metrics:
• Conversion rate to discovery call increases
• CAC goes down
• Average length and depth of interactions go up

🌱🌱🌱 Driving organic traffic

Roma is betting on organic, so he’s building a full-scale content strategy — with social posts, a blog, and a newsletter.
He uses the podcast as a content engine for the whole system: one episode turns into a longread, a newsletter, 5–6 video shorts, and an endless stream of posts.
Your podcast can power content for your socials and other platforms.
Key metrics:
• Organic share of traffic goes up
• Cost per lead (CPL) from organic drops thanks to сost-efficient content production
• Share of voice (SoV) increases through consistent cross-platform publishing
• CTR, OR, CR, ER — classic email and SMM metrics — all go up

🔗🔗🔗 Expert positioning

Leo is building an agency around his personal expertise — and that’s his strength. Clients come to him for his personal brand, and the podcast helps amplify that effect:
• He now turns his conference talks, Twitter threads, and live sessions into podcast episodes. That gives the content a second life — Leo reuses it again and again.
• Every episode turns into a stream of video shorts, audiograms, and quotes. That’s how the podcast keeps his social feeds well-fed.
Your podcast will make you more visible and build reputation. You’ll keep a personal approach — but finally be able to scale it.
Key metrics:
• SoV grows thanks to regular mentions and presence on industry platforms
• PR Value / EMV increases through organic mentions and shares from guests
• Growth of Personal Audience — follower base expands
• Inbound leads: more and more forms include “heard from the podcast”
• CTR, OR, CR, ER — classic SMM and multichannel metrics go up.

🔥🔥🔥 Warming up leads

Andre is focused on warming up leads — and uses a podcast as his lead magnet. It simply works better: it grabs attention more than auto-webinars, checklists, or templates, and it’s easier to scale than 1:1 consultations.
Here’s how it works: Andre creates a binge-worthy serialized show and runs his cold, inactive leads through it — then tracks how much warmer they are on the other side.
Your podcast can handle lead nurturing: engaging them, holding their attention, and gently guiding them toward conversion.
Metrics:
• CR to purchase goes up compared to other lead magnets,
• CPL for lead nurturing drops — podcasting is more cost-efficient than webinars or live consults,
• ER is higher than for checklists or videos — thanks to deeper engagement,
• Time to Conversion gets shorter: people warm up faster and take action sooner.

🚢🚢🚢 Education and Onboarding

Maksim sells a technically complex blockchain product. He knows no one’s going to buy it unless they understand how it works. Podcasts hold people’s attention far longer than other media — so Maksim decided to launch one right away.

He had already started doing webinars, livestreams, and AMA sessions — and it was easy for him to repurpose that content into podcast episodes. That gave his content longer shelf life and broader reach.

Maksim also began building educational content — a full learning academy with longreads. But podcasting turned out to be easier to produce and distribute — and much easier to slice into short-form clips for social media.

Your podcast can:
• simplify the production of educational content,
• boost distribution through cross-platform repurposing,
• support users throughout the funnel — from landing page to plan upgrade.
Metrics:
• Listen-through Rate — depth of engagement,
• First 7 Days Since Release — early user loyalty growth,
• CPE (Cost per Education), Feature Adoption Rate — core SaaS education metrics,
• CTR, OR, CR, ER — classic SMM and multichannel metrics.

👇👇👇 The right number of touchpoints

Maya sees that her clients don’t buy on impulse — they need time to understand the product or build enough trust to take action.
Podcasts are great at creating those necessary touchpoints: serialized formats with cliffhangers keep listeners coming back, and short-form clips reinforce the message across multiple platforms.

Your podcast can help build enough quality touchpoints, warm up interest, and shorten the sales cycle.

Metrics:

• CR to purchase — increases through systematic lead warming,

• Sales Cycle Length — decreases through consistent touchpoints,

• F7DSR — growth of the loyal audience core,

• CTR, OR, CR, ER — classic SMM and multichannel performance metrics.

Want to talk it through?

Now you know which of your marketing goals a podcast can help with.
I’d love to talk it through — just book a meeting! 🎁🎁🎁 Drop your audit result into the meeting comment — and get your first episode editing for free.
Want us to reach out?
Leave any contact below — and we’ll get in touch:
Или напишите сами: Telegram: https://t.me/Sasha_Volkova LinkedIn: https://www.linkedin.com/in/podcastaleksandra/ Email: [email protected]