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Blue Tokai Cold Brew Preferences & Pricing Survey

Hello! We're conducting a quick survey on coffee preferences, especially around Blue Tokai Coffee Roasters. Your inputs will help us understand better about products and pricing. It’ll take just 4–5 minutes. Grab a brew and let’s go!

Age Group

Age Group
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B
C
D
E

Occupation

Occupation
A
B
C
D
E

Location Type

Location Type
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B
C

How often do you consume coffee?

How often do you consume coffee?
A
B
C
D
E

What types of coffee do you usually consume? (Select all that apply)

What types of coffee do you usually consume? (Select all that apply)

Where do you usually buy your coffee from?

Where do you usually buy your coffee from?
A
B
C
D
E

Have you tried Blue Tokai products before?

Have you tried Blue Tokai products before?
A
B
C
D

On a scale of 1–5, rate your preference for the following coffee experiences

1 (Hate It)
2
3 (Neutral)
4
5 (Love it)
Café ambiance
Takeaway convenience
RTD cold brew
Brewing at home
Sourcing premium beans

What price are you comfortable paying for a bottle of cold brew (200–300ml)?

What price are you comfortable paying for a bottle of cold brew (200–300ml)?
A
B
C
D

Rate your agreement with the following statements (1–Strongly Disagree, 5–Strongly Agree)

1
2
3
4
5
Blue Tokai is a premium brand
RTD cold brew is a convenient format
I like to try new coffee brands
I am price-sensitive when buying coffee
Healthier drinks (e.g., low sugar) matter to me

Which brands do you associate with premium coffee in India? (Multiple select)

Which brands do you associate with premium coffee in India? (Multiple select)

If a Blue Tokai café was nearby, how would you mostly use it?

If a Blue Tokai café was nearby, how would you mostly use it?
A
B
C
D
E

How likely are you to buy Blue Tokai RTD over a cheaper brand (e.g., Nescafe ₹70) if you liked the taste more?

How likely are you to buy Blue Tokai RTD over a cheaper brand (e.g., Nescafe ₹70) if you liked the taste more?
A
B
C
D
E

What would make you choose Blue Tokai more often?

What would make you choose Blue Tokai more often?
A
B
C
D

Which of these cold brew options would you prefer?

Which of these cold brew options would you prefer?
A
B

If a RTD Cold Brew was priced at ₹150, how likely are you to buy it from the following channels? (1 = Very Unlikely, 5 = Very Likely)

1
2
3
4
5
Blue Tokai Café
Online (Website/App)
Grocery Store

Which of the following would MOST increase your likelihood of purchasing Blue Tokai Cold Brew?

Which of the following would MOST increase your likelihood of purchasing Blue Tokai Cold Brew?
A
B
C
D
E
F

Would you be interested in trying Blue Tokai RTD Cold Brew if your first bottle was free (trial offer)?

Would you be interested in trying Blue Tokai RTD Cold Brew if your first bottle was free (trial offer)?
A
B
C

Please indicate your agreement with the following statement:
“Blue Tokai Cold Brew feels like a modern indulgence I would enjoy.”

Please indicate your agreement with the following statement:“Blue Tokai Cold Brew feels like a modern indulgence I would enjoy.”
A
B
C
D
E

How likely are you to recommend Blue Tokai to a friend?

How likely are you to recommend Blue Tokai to a friend?