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Blue Tokai Cold Brew Preferences & Pricing Survey
Hello! We're conducting a quick survey on coffee preferences, especially around
Blue Tokai Coffee Roasters
. Your inputs will help us understand better about products and pricing. It’ll take just 4–5 minutes. Grab a brew and let’s go!
Age Group
*
A
Under 18
B
18–24
C
25–34
D
35–44
E
45+
Occupation
*
A
Student
B
Working Professional
C
Entrepreneur
D
Homemaker
E
Other
Location Type
*
A
Metro/ Tier 1
B
Tier 2/3 town
C
Rural area
How often do you consume coffee?
*
A
Daily
B
3–5 times a week
C
1–2 times a week
D
Rarely
E
Never
What types of coffee do you usually consume? (Select all that apply)
*
Where do you usually buy your coffee from?
*
A
Cafés (like Blue Tokai, Starbucks)
B
Grocery stores / supermarkets
C
Online (Amazon, Blue Tokai website, etc.)
D
Quick commerce (Blinkit, Swiggy Instamart)
E
I brew it at home from beans/powder
Have you tried Blue Tokai products before?
*
A
Yes, regularly
B
Yes, occasionally
C
No, but I’ve heard of it
D
No, never
On a scale of 1–5, rate your preference for the following coffee experiences
*
1 (Hate It)
2
3 (Neutral)
4
5 (Love it)
Café ambiance
Takeaway convenience
RTD cold brew
Brewing at home
Sourcing premium beans
What price are you comfortable paying for a bottle of cold brew (200–300ml)?
*
A
Below ₹100
B
₹100–₹149
C
₹150–₹199
D
₹200+
Rate your agreement with the following statements (1–Strongly Disagree, 5–Strongly Agree)
*
1
2
3
4
5
Blue Tokai is a premium brand
RTD cold brew is a convenient format
I like to try new coffee brands
I am price-sensitive when buying coffee
Healthier drinks (e.g., low sugar) matter to me
Which brands do you associate with premium coffee in India? (Multiple select)
*
If a Blue Tokai café was nearby, how would you mostly use it?
*
A
Sit and chill
B
Takeaway coffee
C
Buy beans/apparatus
D
Attend workshops/events
E
Not interested
How likely are you to buy Blue Tokai RTD over a cheaper brand (e.g., Nescafe ₹70) if you liked the taste more?
*
A
Very likely
B
Somewhat likely
C
Neutral
D
Unlikely
E
Not at all likely
What would make you choose Blue Tokai more often?
*
A
Lower prices
B
More flavor options
C
Better availability (online/offline)
D
Loyalty/reward programs
Which of these cold brew options would you prefer?
*
A
₹130, Classic (no sugar), Glass Bottle, Order Online
B
₹150, Mocha Flavour, Can, Available in Café
If a RTD Cold Brew was priced at ₹150, how likely are you to buy it from the following channels?
(1 = Very Unlikely, 5 = Very Likely)
*
1
2
3
4
5
Blue Tokai Café
Online (Website/App)
Grocery Store
Which of the following would MOST increase your likelihood of purchasing Blue Tokai Cold Brew?
*
A
Subscription Plan (e.g., Buy 5, Pay for 4)
B
Combo Offers (e.g., Pack of 3)
C
Free Delivery
D
Free Sample with First Order
E
Loyalty Points/Rewards
F
None of the Above
Would you be interested in trying Blue Tokai RTD Cold Brew if your first bottle was free (trial offer)?
*
A
Yes, definitely
B
Maybe, if I like the idea
C
Not interested
Please indicate your agreement with the following statement:
“Blue Tokai Cold Brew feels like a modern indulgence I would enjoy.”
*
A
Strongly Disagree
B
Disagree
C
Neutral
D
Agree
E
Strongly Agree
How likely are you to recommend Blue Tokai to a friend?
*
1 stars
2 stars
3 stars
4 stars
5 stars
Submit
