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AAURI™ Core Message Builder

1. Email, address please! Where should we send your core message

btw this is probably going straight to spam... please go fish it out 🫶

Audience Info

2. Who is your audience?

3. What are they concerned with, or what are they hoping for? In a couple of words, what is the main thing they care about (as it relates to your message)?

💡Tip! They DON'T usually care about what YOU'RE doing or WHY. They probably only care about what it means for them. The area of their life that will be impacted as a result.

4. What are you trying to help them avoid? Answer using just a few words.

Motivation + Influence Goal

5. What type of motivator applies best to this audience hearing your message?

Note about "C" - Get (something they want) or become (prettier, smarter, happier, younger looking, richer, etc.)

5. What type of motivator applies best to this audience hearing your message?

save (time, money, stress)

stay (safe, healthy, secure)

get (or become) what they want

find (a shortcut, an opportunity)

6. What do you need them to do or know?

This is your reason for communicating—the behavior you want to change, the belief you want to influence.

Tip: write what you need to happen. e.g. "do xyz, know xyz, [verb] xyz.."