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State of Design 2025 Survey

Welcome

Welcome to the 2025 edition of State of Design! The survey is structured into 11 sections and takes approximately 20 minutes to answer. Thank you for contributing!

1 Tell us a little bit about yourself

1.1 What is your title at work?

If you are between jobs, please add your latest title. Don't use seniority levels like junior, mid or senior.

1.2 Which design area do you primarily work within?

1. Customer Experience Design

2. UX/UI & Digital Product Design

3.User Research & Insights

4. Service & Systems Design

5. Industrial Product & Material Design

6. Visual & Graphic Design

7. Motion, Animation & Video

8. Illustration & Visual Storytelling

9. Content & Communication Design

10. Design Strategy, Innovation & Foresight

11. Design Facilitation & Enablement

12. Accessibility & Inclusive Design

13. Sustainable & Ethical Design

14. Front-end Development / Design-to-Code

15. Design Project Management

16. Architecture & Urban Planning

17. Interior Design & Spatial Design

18. Audio & Sound Design

19. Other area

1.3. How old are you?

1. Younger than 30

2. 30-40

3. 41-50

7. Older than 50

8. Do not want to answer

1.4 What is your gender? (gender identity)

1. Female

2. Male

3. Non-binary

4. Do not want to answer

5. Other

1.5 Which is your highest level of education?

1. High School Diploma (Gymnasieexamen)

2. Higher Vocational Education - HVE (Yrkeshögskolan)

3. Bachelor (Kandidatexamen)

4. Master (one year) (Magisterexamen)

5. Master (Masterexamen)

6. PhD (Doktorsexamen)

7. No completed levels of education

8. Other

1.6 Which Nordic city do you mainly work from?

Stockholm

Göteborg

Malmö

Kalmar

Karlskrona

Karlstad

Lund

Sundsvall

Umeå

Uppsala

Växjö

Oslo

Bergen

Stavanger

Trondheim

Copenhagen

Aalborg

Aarhus

Odense

Helsinki

Espoo

Vantaa

Tampere

Turku

Oulu

Other Nordic city

1.7 In what countries do you have design colleagues?

Sweden

Norway

Denmark

Finland

Austria

Belgium

Estonia

France

Germany

Hungary

Iceland

Ireland

Italy

Latvia

Lithuania

Netherlands

Poland

Portugal

United Kingdom

China

India

USA

Other

1.8 Do you have some kind of leadership role?

1. I don't have a leadership role

2. Lead - leading a design/competence area

3. Manager - leading people/a team

4. Head/Director - leading both design strategy and people on an organisation/business area level

5. VP/CXO - leading both design strategy and other leaders on an organisation level

6. Other

1.9 Does your manager have a background in design?

1. Yes

2. No

3. I don't know

4. Other