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Design brief (GDF)

We welcome you to include details of your design needs, which our Grohwie Design Fellows will work on, to deliver to you. Takes about 5-10 minutes. The more specific you are here, the faster we move and the closer the delivery will be to what you have in mind. Don't overthink it. If you're unsure, please leave a note at the end.

YOUR ORGANISATION

Organisation's name

Name and role

Email

Website

Location

Social media URL

What does your organisation do?

Who is your audience?

THIS PROJECT

What type of work do you need? Please check 1

Describe the deliverable in your own words

Where will it be used? (Channels and formats)

TONE & DIRECTION

Describe the feeling you want someone to have when they see this work

Links to brands or examples you admire (and why)

What to avoid (aesthetics, references, styles)

Rate your brand tone on each scale (5 stars means you want more of it, 1 star means you want less of it)

Very corporate

Casual

Minimalistic

Expressive

Serious

Playful

Do you have an existing brand guide?

A
B
C

Anything else we should know?