Innovating the Relaxer Hair Care Market: What Do Users Care Most About?
We're conducting an anonymous survey to understand what matters most to relaxer users—past and present. As a thank you, you'll be entered to win a $50 cash giveaway! Your feedback will directly influence the development of a safer, better-quality relaxer experience. The survey closes in two weeks, and a winner will be randomly selected.
Have you ever used a relaxer?
*
Have you ever used a relaxer?
When was the last time you relaxed your hair?
*
When was the last time you relaxed your hair?
If you no longer use relaxers, what made you stop? (select all that apply)
*
If you no longer use relaxers, what made you stop? (select all that apply)
How long have you been relaxing your hair?
*
How long have you been relaxing your hair?
How often do you relax your hair?
*
How often do you relax your hair?
How easy or difficult do you find applying a relaxer at home?
*
How easy or difficult do you find applying a relaxer at home?
What are your top concerns when using relaxers? (select all that apply)
*
What are your top concerns when using relaxers? (select all that apply)
Have you ever experienced scalp burns or irritation after relaxing?
*
Have you ever experienced scalp burns or irritation after relaxing?
How satisfied are you with the conditioners / shampoos included in relaxer kits?
*
What do you wish was different about relaxers?
*
Have you ever used bond-building treatments like Olaplex or Aphogee to strengthen your relaxed hair?
*
Have you ever used bond-building treatments like Olaplex or Aphogee to strengthen your relaxed hair?
What's your go-to post-relaxer hair care routine?
*
Where do you typically purchase relaxers?
*
Where do you typically purchase relaxers?
How much are you willing to spend on a premium, high-quality, health-conscious relaxer kit?
*
How much are you willing to spend on a premium, high-quality, health-conscious relaxer kit?
If you're currently buying relaxers, how much do you typically spend per kit?
*
If you're currently buying relaxers, how much do you typically spend per kit?
Would you prefer to purchase a relaxer as:
*
Would you prefer to purchase a relaxer as:
What's most important to you when choosing a relaxer? (rank in order of importance)
*
What's most important to you when choosing a relaxer? (rank in order of importance)
What would make you switch from your current relaxer brand to a new one?
*
What would make you switch from your current relaxer brand to a new one?
What concerns, if any, do you have about trying a new relaxer brand?
*
Do you feel there's enough education and resources on how to properly care for relaxed hair?
*
Do you feel there's enough education and resources on how to properly care for relaxed hair?
Would you be interested in a dedicated blog, community, or resource center focused on relaxed hair care?
*
Would you be interested in a dedicated blog, community, or resource center focused on relaxed hair care?
Would you be open to a brief 15 to 20 minute Zoom call with our team to share your personal experience with relaxers?
*
Would you be open to a brief 15 to 20 minute Zoom call with our team to share your personal experience with relaxers?
You've completed the survey! If you'd like to enter the $50 cash giveaway, please provide your email (this will be used for winner selection and will remain confidential)
*
