Romany Pharmacy is seeking a dynamic and creative Digital Marketing & Brand Executive to lead its digital presence, strengthen brand visibility, and drive marketing initiatives across both the pharmacy and a newly launched vitamin brand in the Egyptian market.
This role combines strategic thinking, creativity, and hands-on execution, offering an exciting opportunity for a marketing professional passionate about health, wellness, and digital communication.
Key Responsibilities
Digital Strategy & Social Media Management: Develops and executes a cohesive digital strategy that enhances Romany Pharmacy’s online presence, ensuring alignment with brand identity and audience engagement objectives.
Brand Development: Oversees branding and digital campaigns for the new vitamin brand, positioning it effectively within Egypt’s growing health and wellness market.
Media Buying & Performance Marketing: Plans and executes media buying strategies to maximize visibility, conversions, and return on investment across digital platforms.
Content Creation & Design: Produces engaging content for social media, newsletters, and the website, including basic graphic design using Canva or equivalent tools.
SEO & Website Management: Implements SEO best practices and ensures the company website is regularly updated with accurate product information, promotions, and blog content.
Influencer Marketing: Identifies, engages, and manages collaborations with health and wellness influencers in Egypt to build authentic brand advocacy.
Cross-Team Collaboration: Coordinates with internal teams to maintain consistent messaging and tone across all digital and offline communication channels.
Analytics & Optimization: Monitors campaign performance metrics and applies data-driven insights to improve audience engagement and campaign results.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in social media management, branding, and digital marketing.
Basic graphic design skills using Canva or similar tools.
Solid understanding of SEO, website content management, and media buying.
Experience in influencer marketing and community engagement.
Familiarity with Egypt’s healthcare and wellness market is an advantage.
Strong communication, organizational, and analytical skills.
Ability to work independently, manage multiple priorities, and meet deadlines.
Employment Details
Location: Heliopolis, Cairo, Egypt
Job Type: Full-time
Salary: Competitive, commensurate with experience
Start Date: Immediate
